Build a winning IP programme for successful innovation
NZ Entrepreneur
DECEMBER 14, 2020
Being strategic with your intellectual property (IP) can be really important. But what is often even more important, especially for businesses built on ongoing innovation, is having a strong IP programme. Resting on your laurels with IP strategy and not having an IP programme may result in missed opportunities and increased business risk. Let’s take New Zealand’s national rugby team, the All Blacks®, as an example.
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