What Data From 62,000 Payment Forms Says About Boosting Online Sales
YoungUpstarts
NOVEMBER 2, 2017
by Steve Hartert, Chief Marketing Officer at JotForm. Payment forms are e-commerce’s most necessary evil. You know that shoppers don’t enjoy filling out the name, address, and payment boxes ad nauseum. At the same time, you’re probably not sure how many fields are too many, or how your conversion rates stack up against other e-commerce companies. At what point does a shopper look at a form and say, “This inflatable dinosaur Halloween costume isn’t worth it,” and is the problem actually your paym
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