The Future of Naming is Naming for the Future
ReadWriteStart
SEPTEMBER 10, 2021
It’s the rebrand that became a hot-potato issue. Hasbro made headlines when it renamed its classic Mr. Potato Head line to simply Potato Head. This name change was no small fry. The 70-year-old brand made this decision in order to break away from traditional gender norms and allow for families of all kinds to be imagined. “Culture has evolved,” Kimberly Boyd, a senior vice president, and general manager at Hasbro, told Fast Company.
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