Steve Blank

MARCH 8, 2017

Getting ready for our next semester’s class, I asked my Teaching Assistant why I hadn’t seen the posters for our new class around campus. Hearing the litany of excuses that followed –“It was raining.” (The posters go inside the building.) “We still have time.” (We had agreed they were to go up a week ago) — I had a strong sense of déjà vu. When I took the job of VP of Marketing in a company emerging from bankruptcy, excuses seemed to be our main product.

Bankruptcy 371

Bankruptcy Sales Channel Restful 371

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn’t entirely free. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 147

Social Media Media B2B Analytics 147

YFS Magazine

MARCH 8, 2017

Here's a look at 10 inspiring female entrepreneurs who are pioneers making moves and taking names every day of the week. Be inspired!

Entrepreneur 167

Entrepreneur Naming 167

YoungUpstarts

MARCH 8, 2017

by Lea Schneider. Who doesn’t want to make a resolution of increasing revenue and have it stick? The New Year brings new opportunities to fine-tune things that work and change things that don’t. One of the best resolutions you can make for your business is to get organized. Being organized lets you focus on generating revenue instead of hunting for things.

Vertical 124

Vertical Matching Revenue Naming 124

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

Startup

Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. Facing such a high degree of skepticism, business owners who aim to sell to other business owners must be doubly strategic in their approach.

B2B 109

B2B Sales Sales Cycle Social Media 109

YFS Magazine

MARCH 8, 2017

Has your small business taken full advantage of the digital economy? A Leaders2020 survey says the likely answer is a resounding, “No.”.

Small Business 114

Small Business Technology 114

BeyondVC

MARCH 8, 2017

Pivotal just announced it did over $270mm of revenue in 2016 from Cloud Foundry helping large companies with digital transformation. That’s some nice growth from the $115mm the year earlier. The initial Pivotal Cloud Foundry sales pitch was that it gave big companies a way to build new applications that run in a public cloud (rented space on Amazon (AMZN, +0.47%) Web Services, Google (GOOG, +0.34%) Cloud Platform or Microsoft (MSFT, +0.62%) Azure) or private cloud (flexible infrastructure

Azure 60

Azure Green Cloud Term Sheet 60

This is going to be BIG.

MARCH 8, 2017

Just had a few conversations with startups around how early to hire for marketing. For most founders, it seems silly to hire for marketing when you don't have a product in market to sell. So, when are you supposed to start marketing? The day it launches? Seems a little late for that. You'd like to have developed an audience to be able to launch your product to--because as any PR person will tell you, relying 100% on other people's audiences can be a tough sell.

Community 60

Community Marketing Audience Curation 60

SiliconHills

MARCH 8, 2017

International Women’s Day is a great day to highlight some fantastic events at South by Southwest Interactive of interest to women. Here’s some panels to check out. Women get less venture capital then men. But lots of people are focusing on that now with hopes of changing the status quo. Here’s two panels focused on […] The post Spotlighting Women Panels at SXSW Interactive 2017 on International Women’s Day appeared first on SiliconHills.

Venture Capital 60

Venture Capital Austin 60

Duct Tape Marketing

MARCH 8, 2017

How to Make Yourself a KNOWN Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Schaefer. Podcast Transcript. Personal branding is not a new subject. In fact, I suggest that it’s moved to the level of fundamental marketing tactic. It’s never been easier to create a personal brand – that thing that gets you invited to speak, pitch and engage at a premium price.

eCommerce 66

eCommerce New York Campaign Channel 66

Austin Startup

MARCH 8, 2017

SXSW is right around the corner, and Capital Factory startups are gearing up to take on the massive annual event in Austin. Are you… Continue reading on Austin Startups ».

Startup 48

Startup Austin 48

Growthink Blog

MARCH 8, 2017

Businesspeople, of course, love sports. This is evident in so many ways. From the vast sums spent by companies on sports advertising, sponsorships, luxury suites, etc., and more to the point from the common sayings and cliches of both worlds. These range from the classic sales axioms - "take your swings," "get the deal across the end zone," "this one is a Hail Mary," to the universal pleas of coaches and managers "to be a team player," "support each other", and my eternal favorite to “bring your

Cleveland 48

Cleveland Restful Business Plan Advertising 48

Austin Startup

MARCH 8, 2017

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. Since the theme… Continue reading on Austin Startups ».

Austin 48

Austin Global Startup 48

Duct Tape Marketing

MARCH 8, 2017

How to Perfect Your Content User’s Experience written by Guest Post read more at Duct Tape Marketing. When it comes to the ways in which your users experience your site and content, you can’t afford to make any rookie mistakes. Follow the following guide in order to truly perfect your content user’s experience. A good marketer always remembers to keep in mind that loyal customers are worth up to 10 times as much as their first purchase, which is why preserving them is so important.

Stock 50

Stock Mobile Design Differentiation 50

Austin Startup

MARCH 8, 2017

When talking to artists, musicians, performers, managers etc., I think it is essential to present yourself as a person whom is interested… Continue reading on Austin Startups ».

Austin 48

Austin Management Startup 48

Aymeric Gaurat-Apelli

MARCH 8, 2017

Shared a few tips on how to manage a dev team, especially useful for the non technical founders who have no dev project management experience.

Management 28

Management Developer Startup Founder 28

Austin Startup

MARCH 8, 2017

Solo at South By Continue reading on Austin Startups ».

Austin 48

Austin Startup 48

Version One Ventures

MARCH 8, 2017

When founders, investors, and the whole team are aligned around a common vision, it’s one of the most powerful things that can happen to a start-up. Everybody works toward the same goals. It’s much easier to attract investors, teammates and partners to join your efforts. And, decisions are made much more efficiently since no one is arguing about the general direction.

Portfolio 132

Portfolio Founder Partner Management 132

Duct Tape Marketing

MARCH 8, 2017

Transcript of How to Make Yourself a KNOWN Brand with Mark Schaefer written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript: John: Most every business owner must become known for something. But how do you do that? Listen to this episode of the Duck Tape marketing podcast where I talk to Mark Schaefer, author of Known.

Audience 30

Audience Differentiation SEO Intellectual Property 30