Ignore Trends and Predictions
DECEMBER 30, 2012
This first appeared in the Wall Street Journal’s Accelerator series last week under the title Don’t Believe the Hype. Every year, at this time, I get a flurry of requests for my “predictions for 2013” or “exciting, hot, new trends for 2013 that I’m looking at.”. I respond with “I don’t care about trends and my only prediction is that one day I will die.”. This is usually not a particularly satisfying response to whomever sent me the request.