Sat.Apr 27, 2019

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Why It Pays To Focus Your Business On A Narrow Niche

Startup Professionals Musings

Image via Picpedia Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Most investors and startup professionals expand this concept of focus to apply to key issues of every aspect of strategic and tactical planning in a star

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How POS Systems Help Improve Customer Experience

The Startup Magazine

If you own a retail business, customer experience needs to be one of your primary concerns. With more and more consumers turning to the Internet for many of their shopping needs, creating a positive experience is one of the most important things you can do to keep customers coming to your location instead of shopping online. While often thought of as solutions for accepting payments, POS systems are powerful tools that can help with nearly every aspect of your business – including improving cust

Customer 101
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The Entrepreneur’s Essentials #17: On failure and resilience

Austin Startup

As I mentioned at the beginning of this series/ebook, over the years I’ve noticed that I tend to frequently share certain Lucky7 posts with entrepreneurs we’ve backed , team members at data.world, or other startup investors I know. In totality, these posts are at least as long as most business books. So I’m packaging the best of them up for you here in a new series called The Entrepreneur’s Essentials.

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Top Considerations When Starting Your Own Business

The Startup Magazine

When it comes to starting your own business, it’s important not to put the cart before the horse. It’s easy to get caught up in the excitement and then miss a few critical steps that can come back to bite you if you wait too long. When you draw up your business plan, and you should, be sure not to forget these vital components. Photo by Clark Tibbs on Unsplash.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Customer Journey Maps: A Step-by-Step Guide

ConversionXL

“How do we get our customers to do what we want them to do?” Digital marketers get asked this question all the time. But it’s the wrong question. What businesses should really ask is, “How do I help my customers achieve their goals on my website while still achieving mine?” Focusing on that question is the starting point for building a customer journey map.

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How to Start Up a Computer Repair Business In 2019

The Startup Magazine

Computer problems can happen to anyone. Malware, viruses, data loss, network challenges, or the dreaded blue screen can happen when you least expect them. Every individual, household or business that operates a computer in 2019 is a potential customer for a computer repair business. Photo by Fancycrave on Unsplash. If you are a computer geek or you have an expert understanding and experience in computer repair and maintenance, a computer repair business can be a lucrative business idea for you.

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5 Expert Onpage SEO Tips for Local Businesses

The Startup Magazine

Before we have a look at some expert on page SEO tips for local businesses, it is important before going into that that you know what the difference between on-page and off-page SEO is, as well as what SEO is itself! SEO is short for search engine optimisation – search engine optimisation is the act of making a website more visible to search engines and therefore potential customers.

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Weekend Favs April 27

Duct Tape Marketing

Weekend Favs April 27 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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How to Increase Online Sales: The Complete Checklist

ConversionXL

What if there were a method—even a process—that you could apply to increase website sales? Wouldn’t that be swell? Well, there is. I’ve turned it into a checklist. This method works across all categories; it doesn’t matter what business you’re in. Take your website, assess it for any item on the list, make improvements, and your online sales will increase.

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