Mon.May 14, 2018

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6 Surefire Ways To Get Your Small Business Noticed

YoungUpstarts

by Cooper Hollmaier, technical SEO manager at Visiture. We all know that marketing is essential for a small business, especially as you’re just starting 8out. You’ll need to attract new foot traffic to your brick-and-mortar location and visitors to your website. Finding the time or skill-sets to do the job effectively on a small business budget may seem near impossible.

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7 Ways to Grow Your SaaS Startup Faster

Up and Running

Every startup looks for ways to catapult a business to success. Here are some tips for accelerating growth for SaaS (software as a service) companies. 1. Start charging early. SaaS startups are often hesitant about charging customers. They think that their product is not yet ready, that it’s necessary to get traction and focus on expanding their customer base rather than on growing revenue.

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Start a Company from Your Dorm Room

The Startup Magazine

For many people, starting a business is the culmination of decades of experience and insights. Only after spending 20 years or so in an industry or related field, often working as an employee for another company, will someone finally have the confidence, determination, and means to launch their own enterprise. However, some people just can’t wait that long.

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I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

I Know Everybody Told You to Send Your Fund-Raising Decks as a Link. Here’s Why You Should Just Send the Deck I know you have your document sending tool to send your fund-raising deck to VCs and track who read your deck, which pages they read and how much time they spend on each page. I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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What Insurance Does Your Small Business Need?

YoungUpstarts

Businesses need insurance to cover the worst-case scenarios. However, there are many different types of insurance, not all of which are truly worth the cost for small businesses. What are your options when it comes to business insurance? What insurance does your small business need? Worker’s Compensation Insurance. Worker’s compensation insurance is essential for small businesses.

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The Energy for Transformation

Startup Lessons Learned

My most recent book, The Startup Way , is all about the methods and tools big corporations, government, and non-profits can use to innovate: think of it as Lean Startup at scale. One of the things people asked me over and over when I was talking to companies about how to start doing this kind of work, which can feel so daunting, was what it takes to kick off a transformation of this size.

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How to Get Started with Machine Learning and AI for Marketing

ConversionXL

Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capability and are not left behind. As this is such a nascent area, it serves to begin with a brief description of Artificial Intelligence and Machine Learning.

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Financing Acquisitions: Keys to Structuring the Deal And Obtaining The Funding

YoungUpstarts

by Kenneth H. Marks, founder and managing partner of High Rock Partners and author of “ Middle Market M & A: Handbook for Investment Banking and Business Consulting “ Conventional wisdom says that a company grows by reaching new customers, increasing its workforce, expanding marketing or launching new products or services. Of course, these are important ingredients to growth, but the – perhaps unconventional – truth is that this kind of growth can be riskier and less compelling

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5 Steps To Build A Powerful Personal Brand

YFS Magazine

There was a time when a company’s brand meant everything. But with the explosion of social media over the past decade, real-time networking has brought personal brands to the forefront.

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Why Web Security Should Be A Priority With Your Business

YoungUpstarts

One of the main facets of your business should be how well your website works and performs overall. All of your advertising and social media platforms come together on your website or stand-alone microsite. This is often one of the first impressions that potential clients and customers may have of you. Glitches and server overloads are something that can occur frequently, but they could also be a sign of an underlying security issue.

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Boulder Open Weekend for Mental Health

Feld Thoughts

For the second year Amy and I are supporting the Open Weekend – a celebration of neurodiversity in the startup community – through the Anchor Point Foundation. If you or a loved one have a mental health condition or just want to learn more or help out, I encourage you to check out the event. Friday, May 18th starts off with the Brain Crawl at Boulder Startup Week.

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Ignore The Unicorns: And Other Lessons LeBron James Can’t Teach You

YFS Magazine

There are superstars in every industry; yours is no exception. You’re paying close attention to the best players, hoping to grab some insights. I just don’t think it’s the best use of your time.

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Startup Weekend HackOut 2018

Austin Startup

June 7–10 in Austin, TX Be a part of the world’s only LGBTQA-themed Startup Weekend! Startup Weekend HackOut 2018 is kicking off in Austin, June 7–10! [link] || #SWHackOut The purpose of this event is to inspire potential entrepreneurs in the LGBTQA community to learn the ropes of validating an idea for a startup or lifestyle business and turn that idea into a business venture.

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Monday Motivation: Never Broke Again

Hearpreneur

This motivational video is to help CEOs, entrepreneurs and business owners start the week off on the right foot. Problems are what help you become more. Your problem is your gift. Take these huge challenges and break them down into bite-sized steps. Rituals define us. How do you expect to catch fish on dry land?

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My gadgets

Jeff Hilimire

I’m definitely a gadget guy. I love new digital toys, and every once in a while I like to take stock in what I’m currently using. Below is the current list of gadgets I’m using, minus the ‘normal’ things like my Macbook Pro and Kindle. Oh, and I do have a regular-sized iPad but I use it less and less. Pixel 2 XL (phone).

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6 Reasons Why Your Small Business is Losing Customers (And What You Can Do About It)

crowdSPRING Blog

Like it or not, your business is losing customers. You work hard (and in many cases spend hard) to acquire new customers. In a perfect world, those customers would stick around. But, this is not a perfect world. Recent research from McKinsey & Company reveals that only 13% of customers were loyal to a single brand. The research found that 87% of customers shopped around , and 58% switched to a new brand.

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3 Critical Ways To Make Your Marketing Emails More Effective

YoungUpstarts

You’ve done something in your business that you want to inform your customers about. Maybe you’ve released a new collection, maybe you’ve lowered your prices, or maybe, you’re running a huge giveaway. Now, comes the big challenge, though. That is to actually let your audience know about this. But how should you reach out to your audience and tell them about the campaign you’re running?

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Marketing & Communications Internship

Transformify

Who we are: Aurore is an innovative social enterprise that offers a market-based solution to combat human trafficking in Cambodia. The company leverages technology, economics and public-private partnerships to create high-end skincare products that serve a purpose: to employ and empower trafficked individuals and those at risk. Marketing & Communications Internship: Are you interested in exploring a career at a fast-paced start-up?

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GDPR: Impact on B2B Sales and Marketing

Transformify

Confusion, frustration and anxiety surround GDPR which comes into effect on 25 May 2018. Most companies rely on email marketing and services such as Oxyleads, hunter.io, etc. to obtain the email addresses of the relevant decision makers. Will it be possible to use them after 25 May 2018? Do the businesses based outside of the EU need to bother at all?

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