ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? Before you spend dozens of hours and tens of thousands of dollars on the idea, you need to validate it. In other words, you need to make sure your audience is just as excited about the idea as you are. So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources?

Product 61

Product Audience Stock Conversion 61

Austin Startup

FEBRUARY 28, 2017

Latinitas Austin and El Paso chapters together at last for our strategic planning session with IBM. Coffee and pink cake helped with the process. If you looked at just the business pages in American newspapers, you’d think corporations working with nonprofits and delivering global responsibility was a new trend. However, global companies like IBM have been modeling social impact for decades now and Latinitas can attest to their commitment.

El Paso 59

El Paso Louisiana Arkansas Austin 59

Steve Blank

FEBRUARY 28, 2017

When you’re up to your neck in alligators, don’t forget the goal was to drain the swamp. I love teaching because I learn something new every class. This time it was, “Don’t let process distract you from finding the strategy.”. The latest “aha” moment for me when I was at Columbia University teaching an intensive 5-day version of the Lean LaunchPad/I-Corps class.

Lean 255

Lean Customer Development Business Model Agile 255

deal architect

FEBRUARY 28, 2017

I don’t usually write about earnings announcements, but Workday’s $436.7 million Q4 which summed up a $ 1.57 billion year deserves attention. A few years ago, I would have said Workday needed a bunch of industry applications, not just its.

Cloud 226

Cloud 226

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

Startup

YoungUpstarts

FEBRUARY 28, 2017

Business trips and travel are a necessary part of most businesses. If you aren’t careful, the costs of these trips can be detrimental to your profits. Fortunately, with careful planning, you can cut down on the costs of these trips dramatically. With just a few extra steps to your planning, your trips will help your business succeed without costing it a fortune.

Cost 130

Cost San Diego Startup Internet 130

YFS Magazine

FEBRUARY 28, 2017

Ultimately, I urge growth hackers and startup founders to take a user-focused approach to SEO and overall business growth. This article Stay Ahead Of Google With Inbound And User Generated Marketing appeared first in YFS Magazine.

Marketing 113

Marketing SEO Founder Startup 113

Feld Thoughts

FEBRUARY 28, 2017

I heard a great line from a CEO recently: “I don’t want to play hurt.” I loved that line. In my world, some companies beat their Q416 numbers. Others made their Q416 numbers. Some missed their Q416 numbers. That’s life. Any VC who says otherwise (e.g. “All my companies are killing it”) is either full of s**t or doesn’t have very many investments.

Forecast 107

Forecast Revenue Hiring Management 107

YoungUpstarts

FEBRUARY 28, 2017

by Mike Carroll. There are people with ideas, and there are people with good ideas. There are those who want to work on their own, and there are the few who know how to do it. Most new businesses fail for insufficient passion and planning. But, thinking ahead, you can lay a strong foundation. Making your startup succeed. Believe in your brand. Your product or service must have a unique sales proposition, a pitch that differentiates yours from others.

Delaware 109

Delaware Retention Differentiation Sales 109

YFS Magazine

FEBRUARY 28, 2017

Do more with less—make each dollar spent work as if it were two. Implementing any one of these five strategies will help you save more money each year. This article The 5 Things Entrepreneurs Need to Save More Money Each Year appeared first in YFS Magazine.

Entrepreneur 106

Entrepreneur Cost Finance Startup 106

YoungUpstarts

FEBRUARY 28, 2017

Your business premises can make or break your business. Finding the right premises can seem like an uphill struggle, especially if you are unsure what you are looking for. We make many judgements and decisions every day. Some decisions are rationalised choices. Others are made from the heart, a result of our emotions deciding what feels right. When it comes to business premises, leased or bought, allowing yourself to make an emotional decision and not a rationalised one can be disastrous.

Cost 109

Cost Operations Customer 109

Version One Ventures

FEBRUARY 28, 2017

I remember a time when we used to say “he’s a good sales person” or “she’s a great marketing leader.” However, it’s no longer so simple. Technological advances over the past decade have transformed sales, marketing, and HR organizations. Entirely new titles and functions have sprung up in the process. Founders need to understand what they are looking for in order to find the right person (or people).

Hiring 98

Hiring Sales Technology Marketing 98

YFS Magazine

FEBRUARY 28, 2017

Founders should be open-minded in their approach to finding a home for their startup. Here are a few things to keep in mind. This article Startup Cities: How To Pick The Best HQ For Your Company appeared first in YFS Magazine.

Startup 92

Startup Founder 92

Up and Running

FEBRUARY 28, 2017

Small business owners have a million things to do. They may understand the value of SEO, but often assume it is too expensive or too time-consuming to learn and implement. The fact is, SEO can be done fairly simply through the use of online tools and reading online discussion boards, articles, and YouTube videos. While you may find the practice of SEO very difficult to begin with, eventually the concepts will begin to make sense and you will be that much closer to ranking your website on Google’

SEO 76

SEO Small Business Analytics Search 76

YoungUpstarts

FEBRUARY 28, 2017

by Taylor Ryan , head of marketing at GenieBelt. According to recent reports, more and more people are looking forward to starting their own companies. In case you too are thinking of setting up your own company, it is essential to note that: the distance between the thought of starting up and finally being able to take action is usually extremely vast.

Software Review 156

Software Review Due Diligence Cofounder Bootstrapping 156

Austin Startup

FEBRUARY 28, 2017

It’s a sobering fact: as gun violence and other mass threats continue to make headlines, there is an increasing concern for safety on… Continue reading on Austin Startups ».

Technology 48

Technology Austin Startup 48

David Cohen

FEBRUARY 28, 2017

What is the right startup success metric? I was recently asked why we celebrate fundraising amounts as opposed to other meaningful metrics, such as revenue, recurring customers or staff size. To be perfectly honest, it’s a struggle to find intermediate metrics for startup success. In our industry, funding is used often as a measure of success, but this is by no means a perfect metric.

Metrics 48

Metrics Startup Revenue Security 48

Austin Startup

FEBRUARY 28, 2017

SXSW’s 2017 speaker lineup is 50.8% female. But why are the sessions about tech STILL overwhelmingly male speakers? Continue reading on Austin Startups ».

Austin 48

Austin Startup 48

Duct Tape Marketing

FEBRUARY 28, 2017

How to Make Story Your Core Message written by John Jantsch read more at Duct Tape Marketing. I’ve been writing about the use of story in marketing for years, and here’s what I know. A great story has many significant elements, and to have the greatest impact, each of these elements must be built in a certain order. The good news is that there’s a framework that any business can adopt to create an amazing story and grab their ideal customers’ attention.

Audience 45

Audience Framework Campaign Developer 45

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. As bad customer service is a massive long-term cost – and short-term pain –, it was decided that the company would undertake a serious re-training effort for all the customer service reps and with that problems

Metrics 90

Metrics Analytics Acquisition Naming 90

Duct Tape Marketing

FEBRUARY 28, 2017

How Top Apps Are Leveraging Referral Marketing to Boost Downloads written by Guest Post read more at Duct Tape Marketing. Customer trust is a commodity that’s remarkably in short supply. Lack of trust is one of the reasons why businesses fail to persuade customers to buy a product or service though they may have handsome rewards or gift coupons on offer.

Marketing 40

Marketing Social Media Programming Campaign 40

A Crowded Space

FEBRUARY 28, 2017

I wanted to share some thoughts I’ve had on what I’m calling “master marketplaces.” I believe most successful marketplaces so far have dealt with relatively commodity, low-price goods and services. However, I feel there is also an opportunity in master marketplaces or master networks. One of the discussions that usually revolves around marketplaces or platforms is that they will be very effective at gobbling up the mass market, but the best individuals or firms will sti

Aggregator 60

Aggregator Audio Networking Differentiation 60

YoungUpstarts

FEBRUARY 28, 2017

by Lionel Chok of Immersively. What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound systems, 3D films, and most recently Virtual Reality (VR). The Martian for example, was one of the first commercial VR efforts to come out of Hollywood.

Audience 109

Audience Asia China America 109