Duct Tape Marketing

JULY 7, 2017

Why Your Sales Funnels Aren’t Converting, And What To Do About It written by Guest Post read more at Duct Tape Marketing. Over the years, I’ve seen a number of perfectly good sales funnels fail… in fact, people often come to me and say that their marketing must be the problem – because they’re just not making sales. The truth, however, is that in order to make money in your business, you just need two things: An audience / steady traffic.

Sales 56

Sales Audience Lead Generation Technical Review 56

YoungUpstarts

JULY 7, 2017

Your business will flourish if you learn a simple secret to success — be good to your staff. It’s especially crucial to do this from the beginning, during the bumpy startup phase. Recognizing the efforts and accomplishments of your employees will keep them motivated to keep on improving and delivering their best work. Imagine what would happen if you did this on a regular basis, even after your business had matured into an established enterprise.

Product 170

Product Employee America Reputation 170

Startup Professionals Musings

JULY 7, 2017

Starting and running a company is a team effort. Yes, it takes a leader (entrepreneur), but you can’t do it alone, without a team. Maybe only you and a co-founder comprise the team at first, to provide key skills, back you up, and test your ideas. As the startup grows, the team has to be able to really push you in making growth decisions, rather than you pulling them along.

Leadership 140

Leadership Cofounder Startup Design 140

YoungUpstarts

JULY 7, 2017

by Jason Green, CEO at The Cambridge Group , and Linda Deeken, CMO at The Cambridge Group. “How would you describe your primary business objective in 2017?”. “Profitable Growth.”. “And what are your key priorities in pursuit of that objective?”. “What do you mean? My priority is profitable growth.”. We’ve had this conversation, or one similar to it, many times of late… enough that it prompted a question in our minds.

Green 133

Green Demand Dividend Metrics 133

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

Startup

Feld Thoughts

JULY 7, 2017

I was on the phone with an old friend last week. We were talking about a few things around a negotiation, and he said something profound. “I just want things to be fair and reasonable.” I loved this phrase. I learned this value from Len Fassler and Jerry Poch in 1993 when they acquired my first company. I had never bought, sold, or invested in anything up to that point.

Restful 110

Restful Demand Partner Venture Capital 110

YFS Magazine

JULY 7, 2017

A key secret to small business success is to build an entrepreneurial company culture. Here's a look at 3 ways to get started.

Small Business 124

Small Business Developer Leadership 124

Hunter Walker

JULY 7, 2017

My friendship with The Verge’s Casey Newton started where 90% of his relationships do: on Twitter. Casey’s coverage of tech is opinionated, but not cavalier, and even empathetic when appropriate. As a result I’m a “Casey Completist” – I try to read everything he writes because if it’s something that caught his eye, it’s likely that I’m interested as well.

San Francisco 51

San Francisco Aggregator Audience PR 51

Austin Startup

JULY 7, 2017

Last week I wrote an article where I mentioned we need more color in tech leadership roles. This was the second of a series of articles I am writing on the topic of diversity. I received a lot of praise for the article but also some unexpected reactions to it, like the example below: The purpose of that article wasn’t to force or pressure anyone into doing anything they don’t want, obviously.

Networking 48

Networking Austin Leadership Hosting 48

Duct Tape Marketing

JULY 7, 2017

7 Platforms to Spice Up Your Content Marketing Efforts written by Guest Post read more at Duct Tape Marketing. Modern content marketing is about so much more than mere blogging and self-promotion. It’s about telling stories that engage your audience over time. Indeed, “content marketing is a long-term strategy, based on building a strong relationship with your target audience,” notes Neil Patel in a step-by-step guide , “by giving them high-quality content that is very relevant to them on a cons

Marketing 58

Marketing Social Media Curation Audience 58