Wed.Jun 21, 2017

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5 New Rules For Marketing In This Participation Age

Startup Professionals Musings

Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. Welcome to the “Participation Age” of marketing.

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Six Simple Ways To Digitally Declutter Your Small Business

YoungUpstarts

by Brad Harding, Technical Support Supervisor for North America for Crucial. Any small business owner can tell you that if you’re not careful, it’s easy for clutter to pile up in the office. It’s a best practice to clear out that clutter on a regular basis to ensure peak workplace productivity. Similarly, it’s important for small business owners to clean out their digital lives to keep their computers running quickly and to maximize efficiency.

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A Complete Guide to Marketing ROI Tracking

Up and Running

If there is one thing that has allowed us at Slidebean to grow fast and efficiently, is our obsessive tracking of marketing budget returns. Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival. But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conve

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Making Better Business Decisions

Growthink Blog

There are only 3 things to know to make dramatically better decisions: 1) How we’ve done in the past. 2) What our competition is doing now. 3) What our customers will want in the future. 1. How We’ve Done in the Past. At this point in the Big Data and SaaS revolutions at our fingertips should always be dead accurate data on mission critical processes like customer acquisition costs by marketing and sales channel, profitability by client type / employee role, and really anything else that moves a

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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24 Entrepreneurs Share Their Favorite Inspirational Business Quote

Hearpreneur

André Gide wrote that,”Everything that needs to be said has already been said. But since no one was listening, everything must be said again.” Quotes are an important part of motivation, though many of them are repeats of another turn of phrase. Business owners are particularly partial to famous quotations. Reading a motivational speech from a business legend or famous creative mind can give you a spark.

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How Emotional Intelligence Can Make You a Better Leader

crowdSPRING Blog

A leader has a difficult but important job: leading a team of unique individuals to follow a single vision and to motivate them to work collaboratively toward a common goal. Not all leaders can do this effectively. Why do some leaders succeed while others fail? Although there are some exceptions, most great leaders succeed because they have a high degree of emotional intelligence.

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We Have A Moral Obligation

Steve Blank

I was in Boston and was interviewed by The Growth Show about my current thinking about innovation in companies and government agencies.The interviewer was great and managed to get me to summarize several years of learning in one podcast. It’s worth a listen. At the end of the interview I got surprised by a great question – “What’s the Problem that Still Haunts You?

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Does College Really Make Sense?

YoungUpstarts

by Margot Machol Bisnow , author of “ Raising an Entrepreneur: 10 Rules for Nurturing Risk Takers, Problem Solvers, and Change Makers “. I’m all for kids going to college who are studying something they love, preparing themselves for the next phase of their life. But increasingly kids are graduating without a clue what they want to do, because for the last 15 years, all they’ve done is what they’ve been asked.

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Entrepreneurs Need Viking Ships, Not Dinghies

YFS Magazine

More often than not we become like the people we're around. When you need to achieve big goals, you need the right people — you need Viking ships.

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More Than Financials – What Unstable Overheads Can Mean For Your Business

YoungUpstarts

Your new business started with such a simple yet effective idea. Now that you’ve had some success, you’re starting to see that things aren’t as simple as you thought they’d be. Your product is sailing off the shelves, but you can’t seem to climb out of the break-even stage. No matter the accounting software you use, your overhead costs may be throwing you and your business off balance.

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Medici’s Founder Clinton Phillips Talks About Disrupting the Healthcare Industry on Ideas to Invoices

SiliconHills

A Native of South Africa, Clinton Phillips, a serial entrepreneur, recently founded Medici, a HIPAA-complaint telemedicine app, in Austin and raised more than $24 million in venture capital funding. Previously, Phillips founded and ran Aspen-based Aspen Back & Body, physical rehab clinic, that he sold to Laser Spine Institute. And Phillips founded another medical advice […] The post Medici’s Founder Clinton Phillips Talks About Disrupting the Healthcare Industry on Ideas to Invo

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Startup Advice: What Does Your Business Really Need?

YoungUpstarts

Taking an idea and turning it into a business can seem like a real head spinner in its formative weeks. The challenge of creating your own business and nurturing it can be rewarding in multiple ways; recent research suggests that twice as many SME owners love their jobs as employees, and almost three times as many feel passionate about their work. For that work to progress there will be certain key decisions to be made, and requirements – such as these: Funds.

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The Difference Between UX And UI Web Design

YFS Magazine

As affordable UX/UI developers, in our experience UX is about making things useful while UI deals with making things beautiful.

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Finding The Right Real Estate Investment Company

YoungUpstarts

There are many things that people can invest in to make a nice profit. However, some of those investment opportunities are much riskier than others. One of the best and most profitable investments has always been real estate. Obviously, there are many factors which determine if a piece of real estate is going to be valuable. Knowing what these factors are will help you determine if you should spend your money on it.

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Happy 24th Anniversary Amy

Feld Thoughts

Happy Anniversary Amy. We’ve been together for 27 years and we’ve been married for 24 of them. It amazes me that you put up with me. I look forward to spending as many years together as we get on this planet. And, if we are lucky, some technology will get created before we vanish that allows us to spend infinity together, although I’m not sure I’d wish me on you for infinity.

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Going Bananas for a Well Selected Name

Mike Michalowicz

A powerful name does wonders. Recently, I went to a Savannah Bananas baseball game in, you guessed it, Savannah, Georgia. The intensity of the fanship was nothing short of remarkable. As I watched the fans pour into yet another sold out game, I was taken aback by their loyalty and excitement for the brand. Yes, everyone was wearing the T-shirts and the team colors.

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So What’s a Business Accelerator, Anyway?

The Startup Magazine

A new, hot trend gaining popularity is university-sponsored business accelerators. With more than 172 U.S-based accelerators identified across the country, universities are embedding these programs into local communities. . Accelerators provide an ecosystem to support startups because they are a source of economic growth. www.brookings.edu/researchaccelerating-growth-startup-accelerator-programs-in-the-united-states/.

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An Uber Lesson for ICOs

thebarefootvc

I woke up this morning to the news that Uber’s board asked CEO Travis Kalanick to resign. After a year of allegations of sexual harassment, questionable competitive tactics and employee turnover, this isn’t much of a surprise. For those of us who have been hearing some of these stories for years while watching the company’s valuation soar to $70B, we wondered why it took the board so long.

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Tommy Vietor is Saving the World, One Podcast at a Time

Hunter Walker

Data analysis of my 2017 calendar would suggest a strong correlation between drives down to Silicon Valley and the Crooked Media podcast schedule. It’s really the only way to deal with 101 traffic. I’ve met the Crooked Media team at different events, starting with Dan Pfeiffer while he was still at the White House, and love seeing them build their new company with equal doses of mission and arched eyebrows.

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Four Takes on Travis Kalanick’s Resignation

Austin Startup

The Forrest Four-Cast: June 21, 2017 His three-month leave of absence has now transitioned to a permanent resignation from the revolutionary ride-hailing and delivery startup that he founded. Four quick thoughts on the resignation of Uber CEO Travis Kalanick are as follows: 1. The CEO is not bigger than the brand. As much as his vision of the future defined what we now know as the sharing economy, Kalanick’s aggressive personality served as the inspiration and the baseline for Uber’s take-no-pri

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How to Use Content to Generate a Steady Flow of Leads

Duct Tape Marketing

How to Use Content to Generate a Steady Flow of Leads written by John Jantsch read more at Duct Tape Marketing. In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart.