New York Times gives some love to startups helping small businesses leverage tech. We’re into this area pretty substantially via our Bottom Up Economy thesis at Homebrew (how tech can help the middle and longtail). Here’s one of my favorite quotes from the article:

Simplifying the nuts and bolts of selling can free up small business owners to focus on expanding their business or communicating with their customers, he said. “Some of the only people who can expand now are the Starbucks of the world,” Mr. Richelson [ShopKeep founder] said. “What we’re doing is taking back Main Street for small businesses.”