Uncertainty: startups’ unfair advantage
The Equity Kicker
SEPTEMBER 24, 2016
I just read a review of a new Wiley book Design a better business which argues that: better businesses are ones that approach problems in a new, systematic way, focusing more on doing rather than on planning and prediction. For them, of course, the point is that design thinking is that ‘new, systematic way’, but this sentence made me think of startups, where the emphasis is very much on doing rather than planning.
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