Thu.Aug 01, 2019

article thumbnail

Propensity Modeling: Using Data (and Expertise) to Predict Behavior

ConversionXL

C.F. Kettering once said, “My interest is in the future because I am going to spend the rest of my life there.”. When we look at data and analytics, we’re focused on the past. How did we do last quarter? What happened H1 2019? And how does that compare to H1 2018? How well did landing pages X, Y, and Z convert last Monday at 1:03 p.m.? (I’m kidding, I’m kidding.).

Analytics 118
article thumbnail

The next phase of innovation

Start Up Blog

Innovation doesn’t have to include a microchip, be a consumer gadget, come from private industry, generate profits, or even be a physical thing. If we can agree on these truths and what innovation is, then we can usher in a long over due, different type of innovation. So what is innovation? . Here’s the Sammatron definition: The implementation of better solutions to meet existing market desires, new market requirements, and even unarticulated needs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Diversity Can Increase Innovation And Growth In Your Business

YoungUpstarts

by Zeynep Ilgaz, Chief Executive Officer of Confirm BioSciences. It’s no secret that many industries like tech and biopharma have struggled with diversity. In the annual 2017 Fortune 500 listing, including ten ranked biopharmaceutical companies , not one was led by a female CEO or had a female Chairman of the Board. These companies aren’t just creating a gender gap – they are missing an opportunity to increase innovation and drive business growth by neglecting to deploy greater diversity through

San Diego 153
article thumbnail

How to specialize in cybersecurity

The Startup Magazine

It doesn’t matter whether you work for a school, large-scale business or government department – cybersecurity is necessary for everyone. While many of us may consider our information to be relatively useless or benign, our bank details and other information are very useful for cybercriminals. For those who want to work in the IT sector and specialize in cybersecurity as a service, this area of computing can prove very lucrative.

article thumbnail

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

article thumbnail

Real Revenue Adjustments and Profit First Accounts

Mike Michalowicz

A question that comes up for some readers is how to set up Profit First Accounts when you have a real revenue adjustment. . Not all companies require this, but if you do: Money goes into your income account. Allocate money that is not recognized as real revenue that goes to materials and subs, and create/put it in a materials and subs account. The residual money in your income account is now your real revenue.

Revenue 60
article thumbnail

Use a Home Loan Overdraft Facility to Build Capital for Your Startup

The Startup Magazine

To make prepayments easier and more convenient for the Home Loan borrowers, some leading banks now offer a Home Loan Overdraft Facility. Under this facility, any amount that you deposit in your Home Loan account over and above your stipulated EMI is considered to be a prepayment towards the loan. This amount then gets subtracted from your outstanding loan amount, and your tenure and interest going forward, is adjusted accordingly.

Startup 89

More Trending

article thumbnail

Becoming an experienced business negotiator

The Startup Magazine

There are several factors that come into play during a business negotiation. Becoming a master at this skillset is not easy and takes much practice. Business negotiation, a skill acquired over an extensive period of time, is one that can be highly beneficial to all. Photo by rawpixel.com from Pexels. In order to become the most experienced negotiator in the room, there are certain steps and techniques that can be used to your advantage.

Demand 86
article thumbnail

How to Get Actionable Feedback and Find Out What Clients Really Think

crowdSPRING Blog

Everyone knows that clients can offer priceless insight into your business. Your clients have a fresh perspective. They notice things that you don’t. They can tell you if you’re successfully meeting their needs. Or not. And some businesses – like design, marketing, or branding agencies; interior design firms, freelancers, and contractors; among many others – absolutely rely on client feedback and collaboration in order to do their jobs.

Demand 52
article thumbnail

Personal Costs of Entrepreneurship – How to Avoid Divorce

The Startup Magazine

Entrepreneurs have stressful lives. Sometimes the costs, unfortunately, include the impact on your personal life, including your marriage. Divorcing your partner can be very messy for everyone involved. Divorce will take a lot of your time and money, both of which are in short supply as you are trying to launch your startup. It will put your family through stress, and your kids may present repercussions in the future.

Cost 82
article thumbnail

Where’s your team playbook? Hmm?

Berkonomics

This one comes straight from football. From experience and from information about the competition, a coach creates a playbook that contains detailed plans for actions or plays that the entire team must know without question and execute without pause in order to win games and advance toward the playoffs. But you know that of course. Your team playbook.

Metrics 48
article thumbnail

Diversity of Thought: Carlos Mallen on building diverse teams post mergers and acquisitions

Transformify

‘’Diversity Hiring’’ series features world diversity and inclusion leaders and their thoughts on diversity recruitment, cultural diversity and equality. Our guest today is Carlos Mallen, Senior Vice President, Human Resources for the Americas and Europe, Exela. Prior to the formation of Exela, he was the SVP, Human Resources for Americas and Europe at SourceHOV.

Merger 70
article thumbnail

Dragon Army acquires Sideways8 and Watchword Brand!

Jeff Hilimire

It’s always great when you get to work with people you respect love so much :). Today is a HUGE day for Dragon Army ! I’m beyond thrilled to announce that we have acquired two amazing agencies: Sideways8 and Watchword Brand ! If you haven’t been following our story, Dragon Army pivoted to become a digital agency in 2016, focusing primarily on helping large corporations build web, mobile, and innovation experiences.

Atlanta 31
article thumbnail

Steps To Improve Your Credit Score

YoungUpstarts

1. Get A Free Credit Report. Getting your free credit report is the first step to take and will let you know where you stand with your credit score. There are a few ways that you can order your credit report and you need to use the one that best suits you. In order to make sure that you’re ordering the right, and a safe credit report, you will need to provide your name, address, date of birth and Social Security number.

article thumbnail

5 Common Mistakes Startups Make in Product Prototyping

The Startup Magazine

Prototyping is that critical step between concept and mass production. Your product prototype is what will often be used to sell the product to retailers. It is also regularly used to promote your business to investors since it is easier to imagine consumer interest in the item you’re currently holding. The lessons you learn from the prototype shape the processes you use to mass produce it.

Product 89
article thumbnail

5 Ways to Get More SEO Bang for Your Buck

Duct Tape Marketing

5 Ways to Get More SEO Bang for Your Buck written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the 5 Ways to Get More SEO Bang for Your Buck. Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just show up anywhere, but rank competitively so that they get noticed by new audiences.

SEO 65
article thumbnail

Office Construction: Avoid Having A Mechanics Lien Filed Against Your Property

The Startup Magazine

If you want a renovation on your business or home property done right, the first thing you ought to do is find yourself a responsible and capable contractor ( read more ). The contractor is often given the task to complete projects and to settle matters with laborers. He is also the man who oversees the progress of a project and reports whatever incidents arise during construction.

Texas 18
article thumbnail

A Guide to Creating Highly Sought After Products

Women Entrepreneurs Can

Creating highly sought after products isn’t easy. Many people want to create a product that everyone wants, and it’s important to realize that not everybody is going to want a product. You need to hone in on a certain type of person or audience and make the product for them. We’ll go into this in more detail below – take a look and soon you could be creating products that are highly sought after: 1.

Product 40
article thumbnail

Three niches worth considering when starting a real estate career

The Startup Magazine

Every year, hundreds of students pass their State Real Estate License Exam. They become real estate agents while, simultaneously, others retire after a more or less rewarding career. The success of a real estate career depends on many factors. Like any entrepreneur, not everybody has the right personality and the right mindset to succeed in this profession.

Equity 21