Sat.Aug 14, 2021

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8 Ways The Stakes Are Higher On Customer Expectations

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect. They tell their friends and the world everything, and a bad experience can kill your business.

Customer 427
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5 Things Your Company’s Website Needs To be Successful

The Startup Magazine

What’s the most important thing your business can do to ensure success? The answer is to build a company website that attracts a healthy flow of visitors, provides useful and relevant content, and helps to build brand awareness. It doesn’t matter how big or small your company is or what industry, in today’s technology-driven landscape, a website is an absolute must.

B2B 195
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Growing Your Business Through Referral Marketing

Duct Tape Marketing

Growing Your Business Through Referral Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Raúl Galera. In this episode of the Duct Tape Marketing Podcast , I interview Raúl Galera. Raúl is the Chief Advocate at ReferralCandy – an app that allows ecommerce brands to set up and run customer referral programs. Key Takeaway: Talking about the things we’ve bought and the services we’ve used comes naturally and happens organically all of the time.

Marketing 101
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Guide on Heatmaps – 5 Ways They Help Your Website

The Startup Magazine

A heatmap is used in carrying data analysis and presentations. This technology around visualization is key in communication. Visualizing data has a great impact on people as our brains tend to process that data faster and it has a long-lasting impression. Heatmaps use color variation to represent data variation over a given space. Different colors are used to outline various information, an example is looking at a heatmap of the ocean, red would indicate warmer water while the cool areas are rep

Web 182
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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You can’t lead if you don’t know where you’re going

Jeff Hilimire

Summer is almost over and little by little, we’re getting back to something resembling normal. We spent last week in Montreat, NC, and it was absolutely something that I needed to round out the summer. Montreat is a small, cutest-thing-ever of a town located in the North Carolina mountains, three and a half hours from Atlanta. It’s both a college town (Montreat College) and a Presbyterian retreat/conference area, with old buildings and even older homes (the one we stayed in was built in 1908!

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What Are Your Biggest Cloud Storage Priorities?

The Startup Magazine

There are many good reasons to invest in cloud storage software, but with so many competing options, it’s hard to make a final decision. Ultimately, your decision should be based on your company’s biggest priorities. For example, if you need a lot of data storage space, the option with unlimited storage is going to stand out to you. But what exactly are your company’s top cloud storage priorities?

Cloud 176