Fri.Jul 03, 2020

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques.

What To Know About Buying A Property For Business Use


It’s not uncommon for new businesses to have humble beginnings from inside the home. You may have heard of many “ startup garage ” stories that can certainly inspire you to explore the growth potential of home-based businesses.

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Israeli Venture Capital funding in Q2 2020 is higher than the previous year despite Covid-19

VC Cafe

A new report by IVC shows funding volume of Israeli startups in H1 2020 is higher than the previous year, despite the pandemic. – Israeli startups raised a total of $2.455 billion in Q2 2020, higher than the equivalent period in 2019 ($2.2

How Business Leaders Can Push For Change Before A Crisis Demands It


by Juan Riboldi, president of Ascent Advisor. The financial challenges and social disruption imposed by the pandemic have forced many companies to change — often drastically. As with any change, there are new opportunities that if seized can be turned into gains.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

The Response To COVID-19 Should Be More Kindness

YFS Magazine

Researchers found that being kind to ourselves or to anyone else — yes, even a stranger — or actively observing kindness around us boosted happiness. Lifestyle health and wellness mental health pandemic personal development

Trading – The 10 Pips Per Day Scalping Strategy


Every trader wants to earn as much as it is possible. For that, different strategies were developed. One of those that really works is scalping. The idea of the strategy is to make small entries but a lot of them during a short period of time.

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21 Entrepreneurs Share Their Thoughts on the Future of Entrepreneurship


Every waking day, we are having tremendous changes in regulations and technology which greatly affects the way businesses operate. Some entrepreneurs will say the future is definitely bright but to others, some of these changes are meant to work against their expansion and business operations.

A Quick Guide To Understanding Economic Nexus

The Startup Magazine

Thousands of businesses across the country have started switching to an online model. This model has made it easier for them to work with customers across the country and around the world. It has also reduced payments on rent and physical locations that many businesses previously struggled with.

Paywalls, SEO, and the Need for a Damn Good Brand


Think it’s tough to earn links or shares for your content? Try earning money. For publishers, doing so is a push-pull between discoverability and monetization. News sites have long been at the forefront, but plenty of speciality sites (e.g.,

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The Importance of Budgeting for a Board Portal

Board Effect

Budgeting is something that gives corporate leaders peace of mind. A little upfront planning alleviates a lot of problems as the year goes on. Having a budget supports the corporate business plan by mapping out the financial landscape for the coming year.

Pitching a Data Strategy? Here’s How to Ensure the C-Suite Says “Yes.”


Are you a CMO who thinks accurate attribution is a pipe dream? Or a customer experience director who has to hack together data to create something resembling a customer journey ? This article is for you. We’ll show you how to: Assess your company’s current approach to data.

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Combating Depression and Anxiety in a Leadership Role

Women Entrepreneurs Can

Depression and anxiety are mental health conditions that affect everyone at some point in their lives. Whether you’re a CEO in a company with lots to manage, or an employee down the chain, stress can mount if it’s not dealt with.