Sun.Feb 24, 2019

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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

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3 Reasons to Benefit from the Coming Wave of 5G

The Startup Magazine

The upcoming 2019 is thought to be a year of improvements and innovations. And one of such expectations is the release of 5G that is waited in the spring 2019. The main features and future benefits were discussed and presented at the Qualcomm Snapdragon Tech Summit 2018 in Maui that was held from 4 up to 6 December. If you crave for details about the event, feel free to study up the reports or read detailed reviews, but now it’s not the main issue.

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

As I mentioned at the beginning of this series/ebook, over the years I’ve noticed that I tend to frequently share certain Lucky7 posts with entrepreneurs we’ve backed , team members at data.world, or other startup investors I know. In totality, these posts are at least as long as most business books. So I’m packaging the best of them up for you here in a new series called The Entrepreneur’s Essentials.

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How to Be a Good Board Member

Both Sides of the Table

I have been writing a series on how startup boards get selected, who sits on them and what to avoid. I will also delve into how to prepare for them, how to make the meeting effective and how to best follow up to make sure people take action. Photo by rawpixel on Unsplash In response to one of my posts I saw this great Tweet by Bilal Zuberi and it resonated.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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7 Accessories Every Professional Needs To Carry Around

YoungUpstarts

When it comes to maintaining a professional image and staying productive on the go, a few handy accessories can be worth taking with you. Here are just 7 accessories that every professional needs to carry around with them. An umbrella. There’s nothing worse than getting caught in the rain without an umbrella and turning up to a professional meeting looking like a drowned rat.

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Amina Oyagbola Explains the Value of Mentorship for Entrepreneurs

The Startup Magazine

Mentorship is crucial for all business owners, but it is doubly important for entrepreneurs. Entrepreneurs take on many more risks than other business owners and need innovative solutions to the problems of running a company. For new and existing entrepreneurs alike, it is vital to engage with a mentor. Amina Oyagbola details the reasons why entrepreneurs need mentorship and offers suggestions as to how a business person might find a mentor to turn to in times of need.

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Enhancing SaaS Business Growth via Incremental Improvements

The Startup Magazine

Every business is always on the lookout for ways to increase performance and drive business growth. In most cases, entrepreneurs hope to grow revenue by substantial margins so as to achieve this. One of the most effective strategies to SaaS business growth is through incremental improvements. By enhancing every step in the customer lifecycle by a small margin, the overall effect is outstanding.

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Monday Motivation: WHY NOT NOW? – Best Motivational Video 2019

Hearpreneur

This motivational video is to help CEOs, entrepreneurs and business owners start the week off on the right foot. Why not see how valuable you can be to the marketplace? Why not you start to change and setting goals? Why not now? Start right here and right now.

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What Makes a Great Independent Board Member?

Both Sides of the Table

When you set up a board it is often initially a combination of the founders and the early investors. It can start 2–1 founders to investors and then sometimes moves to 3–2 but sometime around the A, B or C round the idea of “independent” directors comes up. This post sets out how I believe founders (and investors) should think about independent board members having worked with many of them for the past 20 years.

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