5 New Marketing Rules For Today’s Customer Generation
Startup Professionals Musings
MARCH 29, 2021
As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet.
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