Thu.Dec 13, 2018

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Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that

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How a Weak Name Can Diminish the Value of Your Brand

Women Entrepreneurs Can

When you’re choosing a company name , you could find people who tell you not to worry about a name because they believe there is not any tangible value to a business name. These same people think that names are just a waste of time and resources. However, in actuality, studies show that easy-to-pronounce, memorable names outperform unexciting names on the stock market by 33%.

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Female Founder Interview: Gabriela Rodil, Consultant and Latina Leader

The Startup Magazine

As part of The Startup Magazine Female Founder Series, we interviewed Ms. Gabriela Rodil. Gabby is the CEO and Parachuter Par Excellence of Gabriela Rodil & Company. Her business is a consulting services company that solves the puzzle of reliable financial reporting, efficient processes and IT tools for small and midsize businesses. She has some great advice for startups and businesses of all size.

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5 Social Media Trends To Watch In 2019

YoungUpstarts

by Rachel Strella, founder of Strella Social Media. As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the New Year. Hopefully somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. Gone are the days when companies can treat social media as an afterthought or a supplemental marketing channel.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Female Founder Interview: Gabriela Rodil, Consultant and Latina Leader

The Startup Magazine

As part of The Startup Magazine Female Founder Series, we interviewed Ms. Gabriela Rodil. Gabby is the CEO and Parachuter Par Excellence of Gabriela Rodil & Company. Her business is a consulting services company that solves the puzzle of reliable financial reporting, efficient processes and IT tools for small and midsize businesses. She has some great advice for startups and businesses of all size.

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Why It Is Better To Deal With SEO Resellers Than SEO Providers

YoungUpstarts

If you or your company has clients that are asking for SEO services, then you’re going to try to meet this need. Chances are, you may not have enough SEO expertise on your own. Hence, taking on the task by yourself can be a steep learning curve. Instead, many people are considering using SEO providers or SEO resellers. If you’re not sure which is better, here are a few reasons why a reseller program will be easier in the long run.

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More Trending

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10 Tips For Growing A Trade Contractor Business Start-up

YoungUpstarts

Contractor businesses are the trades involved in a building construction. The specific jobs of contactors are preparation of site, plumbing, doing electrical works, and many others. For one to get a contract in a construction site, he/she ought to have specialized in specific activities. Though some people may apply the backdoor shortcut to get contacts, this may not apply in all sites.

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Foundry Group Holiday Gift Guide 2018

Feld Thoughts

Inspired by our friends at Techstars and their Techstars Holiday Guide , we thought it would be fun to highlight some of our direct and partner fund portfolio companies this holiday season. We think everything listed below is awesome, so we’ve tried to keep the hyperbole out of the descriptions so you can quickly scan for anything you are interested in.

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Apple to Expand in North Austin with a $1 Billion Campus with 5,000 More Jobs

SiliconHills

Apple Thursday announced a new $1 billion campus in North Austin with 5,000 additional jobs. Apple also reports the 133-acre campus, which is less than a mile from its existing facilities, could grow to 15,000 employees and is expected to make Apple the largest private employer in Austin. “Apple is proud to bring new investment, […]. The post Apple to Expand in North Austin with a $1 Billion Campus with 5,000 More Jobs appeared first on SiliconHills.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace. Both new and existing businesses and organization can benefit from reading this guide.

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Running conversion optimization experiments the right way with Chad Sanderson

ConversionXL

Learn how to run conversion optimization experiments the right way. In this video, I sit down with Chad Sanderson, Program Manager on the Microsoft Experimentation Platform team, to discuss statistical testing, calculating sample size, and selecting the right tools to help you run statistically significant conversion optimization tests. [This post contains video, click to play].

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Top 10 Technology Trends To Watch

YFS Magazine

Technology is embedded in everything we do, improving the ways we live, work, and experience the world. Here's a look at 10 technologies to watch.

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Some Homebrew Portfolio News

Hunter Walker

Cribbing from the Homebrew blog to just share some nice portfolio news: “Proud to have supported this company since their earliest days” is how VCs coyly signal that they were in early before the rocketship company was off the launch pad. Well, three startups that we’re proud to have supported since their earliest days announced substantial financings recently.

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First Round Capital Releases Annual State of Startups Survey

YFS Magazine

This year's survey dives into the fundraising climate, exit environment and startup challenges. Overall, founders retain their inherent optimism.

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Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that

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15 Unique ‘Treat Yourself’ Gifts Because You’re Worth It

YFS Magazine

This year may have been exceptionally tough. So in the name of self-care, we're in a treat yo'self mood. Here are 15 gift ideas we're saving for #1.

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The Exits Lounge

Start Up Blog

Looking for a new job is generally a stealth project. Secretly updating CV’s, sneaking off for job interviews and quiet phone calls with recruiters. But imagine if a company encouraged staff planning on leaving to get them to help them out – better still, what if it had a formal ‘Exits Lounge’ which was a known, open company policy.

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Acquihires 101: Tips for Founders

Scott Edward Walker

We had a busy 2018, including closing several significant M&A transactions and financings. We have also recently handled a few “acquihires” (or “acqui-hires”) — which is a somewhat unique transaction, with a host of unusual issues. The purpose of this post is briefly (i) to provide an overview of acquihires and (ii) to discuss the significant legal issues that founders must address.

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Dragon Army’s Purpose in a 3-minute video

Jeff Hilimire

The post Dragon Army’s Purpose in a 3-minute video appeared first on Begin the Begin.

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