Wed.Mar 06, 2019

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn has the potential to resolve both shortcomings: You know much more about who’s on the other end of an ad. You have a pretty good idea of why they’re on LinkedIn—to improve their career or company.

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How the Internet of Things is impacting New Zealand businesses

NZ Entrepreneur

Most forward-thinking organisations will understand the importance of big data, and perhaps on a lesser scale – artificial intelligence. But there’s no doubt that the next greatest technological impact is the ability to link these two components through the Internet of Things. By further exploring the fundamental element of ‘what happens next’, it is only then that we are able to grasp what it could truly be capable of achieving for businesses and organisations who integrate this technolog

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Transcript of Getting Smart About the Business of Education

Duct Tape Marketing

Transcript of Getting Smart About the Business of Education written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Danny Iny.

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5 Alternatives To Shutting Down A Struggling Startup

Startup Professionals Musings

If you are just plain tired of working so hard, or your startup is not getting the traction you expected, should you shut down cleanly, or just file for bankruptcy and walk away? For those who think that bankruptcy is the easy way out, think again. Bankruptcy should always be the absolutely last resort. The “advantage” of filing for bankruptcy, of course, is that it gets creditors permanently off your back, with no continuing lawsuits, based on funds derived from selling all assets.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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How To Properly Set SMART Goals For Your Business

YoungUpstarts

Starting a business is much work. So as an entrepreneur, you want to see that work pay off–you want to see your company expand. To do so, you need to have clear objectives and a structure for setting your goals. Having objectives set give us a course to follow, and a clear direction motivates our team and us to work towards those results. However, setting goals is easier said than done.

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The increased risk profile of start-ups

Version One Ventures

Start-ups, by definition, are risky. But traditionally, start-ups have looked for the least risky position in the value chain. And for many, this is being a platform. Successful platforms build an ecosystem of contributors that create content for the platform. Or, they build a marketplace where sellers decide which products might sell or not. In both cases, the platform is a risk-minimizing strategy.

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How to Build a Successful Startup Ecosystem in your City

David Cohen

Recently, Techstars held an AMA (ask me anything) with Brad Feld (Foundry Group), Chris Heivly (VP of Innovation at Techstars), and Eric Reich (43 North in Buffalo) called How to Build a Successful Startup Ecosystem in your City. Over 800 people watch live and asked and voted for questions. Some of the highlights for me were when Brad shared some thoughts from his book Startup Communities and gave a preview of his upcoming sequel “The Startup Community Way ” including thoughts on ho

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Entrepreneurial Spirit: Take the Quiz

The Startup Magazine

There are many types of entrepreneurs and being a successful entrepreneur is not dependent on one particular personality type. The University of West Alabama has explored the subject of “entrepreneurial spirit”, the sometimes abstract personality trait that translates into your style as a manager and even the culture of the organization that your startup grows into.

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Why Saying NO is the key to growth and success.

ConversionXL

Do you keep getting product or service requests? Are they related to your core offering? In this episode, Peep discusses how saying no to customer requests that go against your core offering is a key to business growth and successful product development. Warren Buffet says, “The difference between successful people and really successful people is that really successful people say no to almost everything.” [This post contains video, click to play].

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The Benefits Of Digital Marketing

The Startup Magazine

The world of business is moving online – and so is your marketing. Digital marketing covers any form of marketing that starts online. It doesn’t matter which platform, channel or device you’re using to advertise your business. It also doesn’t matter where your users see and interact with your campaign. If it started online, you’re running a digital marketing campaign.

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Inside the Brand of Model Turned Jewelry Designer and Founder Tal Man

YFS Magazine

Tal Man, the founder of TALIA Jewelry, designed the TALIA customizable jewelry system and found inspiration in the unlikeliest of places – legos.

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Add Stronger Links to Your Value Chain

The Startup Magazine

A sales value chain is a set of business processes and activities that add value to a line of products or services. The value added is easily noticed and appreciated by the end customer. The steps needed to increase value will provide additional employment and expansion opportunities within the company. There are hundreds of ways to add value, some of which are completely cost-free.

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Claimbot Raises Funds to Advance its Virtual Chat Engine for the Insurance and Automotive Industries

SiliconHills

Claimbot announced this week it has raised seed stage funds to expand its artifical intelligence powered virtual chat engine. The company, founded in 2016, announced it has raised $615,000 with participation from the Google Assistant Investments program, Notley Ventures, Social Starts and several angel investors. Claimbot plans to use the funding to accelerate the development […].

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High and Low Tech Ways to Promote Your Business

The Startup Magazine

Only half of all small businesses stay open for their first five years of operation; just over one-third survive for ten years. Issues facing new businesses include a lack of financial resources and lack of exposure to potential customers. In order for businesses to reach clients and generate the revenue needed to stay open, companies must develop a promotional strategy that will reach desired clientele.

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Marketing Automation Powered By AI Will Transform Your Business

YFS Magazine

AI-based technologies improve marketing automation efforts through personalized interactions. Your business can benefit on multiple fronts.

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6 Places to find Web Design Inspiration

The Startup Magazine

It’s not enough to just have a website these days. Your website needs to be professional, clean, and aesthetically pleasing to the eye. Experts report that you have just a matter of seconds to make an impression on a visitor who has landed on your website or they will close the page and go onto something else. These days people want, and can obtain immediate information at their fingertips on their smartphone so making sure that your web design is conducive to mobile use is also imperative.

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Osano Raises $3 Million and Launches its Privacy Monitor

SiliconHills

Cruising around the Internet, it’s difficult to know how much data is being gathered at the various websites a person visits. Of course, many have privacy polices but many of those documents are so long that few ever plow through them. And what’s being done with all that data? That’s an issue Osano plans to […]. The post Osano Raises $3 Million and Launches its Privacy Monitor appeared first on SiliconHills.

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10 Diversity & Inclusion Events You Won’t Want To Miss At SXSW

Austin Startup

South by Southwest has been intentional about ensuring their programming features speakers from diverse backgrounds. It’s a big priority in Austin and at Capital Factory , too. Here are some of our favorite D&I events you should check out during SXSW! Preston James, Marcus Stroud, Ugwem I. Eneyo, Edward Madongorere and Marcus Carey discuss the difficulties founders of color face while fundraising at Capital Factory’s Black in Tech Summit. 1) HBCU@SXSW Time: Thursday, March 7?

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QuotaPath Raises $3.5 Million

SiliconHills

QuotaPath, which makes a compensation management platform, announced this week it has raised $3.5 million. The company, which is based in both Austin and Philadelphia, plans to use the funds to hire more employees and launch the QuotaPath platform to the public during the next three months. QuotaPath’s software allows anyone to track their sales […].

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SXSW Edu Day 1

Austin Startup

SXSW Edu Day 1 : March 4, 2019 EdTech and Higher Education Focused Events SXSW EDU Conference attendees interested in tech and higher education will enjoy the following presentations today, Monday, March 4th: 8 AM Downtown Austin Walking Tour 9 AM Building Community: Weaving America’s Social Fabric 10 AM Wellness Studio 11 AM EduxBrain: Telling Brain Fact from Brain Fiction Why Music Matters: Shaping the Next Generation 12 PM Building Inquiry in the Math Classroom The Real Student Debt Crisis: W

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Getting Smart About the Business of Education

Duct Tape Marketing

Getting Smart About the Business of Education written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Danny Iny. Podcast Transcript. Today on the podcast, I chat with Danny Iny, founder and CEO of Mirasee. An education expert, Iny began his company to help other experts create and market online courses in their field. In addition to running his business, he is the best-selling author of nine books, including his most recent, Leveraged Learning: How the Disruption of Educ

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SXSW EDDay 2

Austin Startup

SXSW EDU Day 2: March 5th Higher Ed and EdTech Picks SXSW EDU Conference attendees interested in tech and higher education will enjoy the following presentations today, Tuesday, March 5th: 9 AM Turning Challenges into Opportunities: The Ashesi Way 10 AM Expo 11 AM Beyond the Hype: Adopting Predictive Analytics Bridging the Skills Gap Educ-AI-tion Rebooted Let’s Get Visual: Exploring Our Data Universal Design for Learning in Higher Education Critical Making & Collaborative Learning 12 PM Usin

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10 Things I Hated About Your Business Pitch

Up and Running

As I write this in early 2019, I’m thinking back on more than 20 years of hearing business pitches as a judge of business plan competitions and as an angel investor. Next month I’ll have another round of it, judging both the University of Oregon New Venture Competition and the Rice Business Plan Competition. Once again I’ll be reading business plans first, then sitting for the pitch and asking my questions. .

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SXSW EDU Day 3

Austin Startup

SXSW EDU Day 3: March 6, 2019 Events featuring EdTech and Higher Ed SXSW EDU Conference attendees interested in tech and higher education will enjoy the following presentations today, Wednesday, March 6th: 8 AM The Evolving MBA: A Breakfast Talk over Tacos 11 AM Poor Kid at the Rich School: The Cost of Diversity 12 PM Higher Ed Tech Meet Up Kristina Moss Gunnarsdottir (Hampshire College): Mentor Shark Tank: EDU Edition 1 PM Fight Fake News: Teaching Digital Literacy 2 PM Supporting College Trans

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Book: Zucked: Waking Up to the Facebook Catastrophe

Feld Thoughts

I read Roger McNamee’s book Zucked: Waking Up to the Facebook Catastrophe the day it came out. While likely uncomfortable for a lot of people, it was excellent, provocative, and challenging all at the same time. I have not, nor have I ever been, an investor in Facebook. However, I benefited indirectly from, and indirectly contributed to, the rapid rise of Facebook as an early investor in Zynga.

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SXSW Startups: Privacy Monitor

Austin Startup

Arlo Gilbert The Forrest Four-Cast: March 6, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. Winners in 10 categories will be announced at the Pitch Award Ceremony at 6:30 pm Sunday, March 10, at the Hilton Austin. A finalist in the Enterprise and Smart Data category, which will pitch at 12:30 pm Saturday, March 9, Privacy Monitor by Osano provides a data privacy reputation score

Startup 50
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26 Must-Know eCommerce Stats for 2019

Women Entrepreneurs Can

It’s 2019, and ecommerce is exploding. Consumer expectations are getting higher, causing companies to shorten delivery times, wave shipping fees, and develop smarter technology. By 2040, an estimated 95% of purchases will be made online. Retailers have to stay up-to-date with the latest trends to keep up or be left behind. From social media promotion to personalized marketing, companies need to optimize their ecommerce strategies in order to create a successful online shopping experience for the