Don’t Sleep on Consumer Tech: AI is Changing Everything
VC Cafe
MARCH 16, 2025
Mention that you do “Consumer tech” as a startup founder and you’d be limiting your funding options to one third of the venture capital funds (in Israel that figure is probably closer to 10%). Until now, consumer tech was perceived as a risky binary investment. B2C founders are surely no strangers to the adage ‘Consumer is hard’ – it’s not just the scarcity of funding that is challenging: consumer taste is fickle and competition includes most of the tech
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