Mon.Apr 01, 2019

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand.

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As The Leader Of Your Company, It Pays To Be Emotionally Intelligent

YoungUpstarts

by Scott Schulte , vice president and senior benefits consultant at Sonus Benefits. Gone are the days of absentee leadership or CEOs who operate out of sight or behind the scenes. No, today’s executives are highly connected and visible to their employees, due in large part to the ever accelerating pace of business. Leaders must make a growing number of decisions about the direction of their companies, and these decisions deeply affect their employees’ daily lives.

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Create Your Own Business Website With 6 Simple Steps In Mind

YFS Magazine

Building a professional DIY business website has never been easier. Here's a look at six simple steps to keep in mind while creating your business website.

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How One Woman’s Flat Tire Inspired A Global Trucking Movement

YoungUpstarts

by Keith Martino , head of CMI and author of “ Expect Leadership “. The sun baked down on the four door station wagon stalled on the side of the road. And the driver inside fumed and sizzled. “What do you mean you can’t help? I’m stranded,” she explained in haste. “Two hours?”. “Surely, you’re joking!”. The conversation screeched to a tense halt. You wouldn’t need a PhD to know that the driver of the car, Virginia, Ellen’s mother was out of sorts.

Global 100
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Mastering Governance, Risk and Compliance for Your Nonprofit Board

Board Effect

One of the first duties of nonprofit board directors is to quickly get indoctrinated in the matters of governance, risk and compliance (GRC). GRC implies that boards should have strategies in place for managing nonprofit governance, risk management, and compliance with laws and regulations. To effectively fulfill their duties, board directors need information, tools and resources, including the implementation of a board portal system.

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Bruce Cleveland: Part 1- Traversing the Traction Gap

deal architect

Bruce Cleveland, who many readers may remember from his Siebel days is now an investor and has a new book out, Traversing the Traction Gap. I had a long ranging conversation with him about the book and also about trends.

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5 Ways To Make Extra Money After You’re Retired

YoungUpstarts

If you find yourself needing additional income during retirement, there are a few options at hand. By earning extra money on the side, you don’t have to deal with a commute or having another regular nine to five job. While it may require a little hustle, these options are available to anyone who can put forth the time and effort, as taking this on will cut into your newfound freedom and relaxation.

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Public Service Announcement: Don’t Look at the Web Today

Feld Thoughts

I used to think April Fools Day was interesting. Companies and people brought out clever web jokes, many of them subtle and almost believable. Some were entertaining, some were cringeworthy, but few were offensive. Now, the who thing is just extraordinarily annoying. Maybe it’s because I’m getting old and crabby. It could be because of my friend Nev who has taken up residence in my brain.

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What do Mobile Companies Do For Better Profitability?

YoungUpstarts

Mobile companies have been increased over the past few years. Major reason is the increase in demand by customers. This means that there is more and more competition. In order to survive within the competition, companies have been incorporating different strategies. Mobile companies in Denmark , France, Italy and all across the globe have been doing many things to get more profits.

Mobile 100
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3 Leadership Skills You Didn’t Know You Needed (And How To Build Them)

YFS Magazine

Great leadership hinges on effective communication. Here's a look at three leadership skills every business owner can benefit from learning.

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6 Reasons You Should Consider Furthering Your Education

YoungUpstarts

When it comes to furthering your education it can difficult to know whether it is the right decision for you. With some many different things to consider before making your final decision, you need to be sure it’s the best route for you to take. Yes, it can be expensive and take up a lot of your time and your energy, there are also lots of benefits to furthering your study.

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Save your support team, Stop freeloader coupon/discount requests

ConversionXL

Do you get several messages a day from customers asking for a discount or coupon code? You probably also have a bunch of abandoned carts In this episode, Peep discusses how to reduce support requests to your customer success team and abandoned carts, just by removing the coupon code field from the checkout page. Coupons are still very important. Peep also discusses how you can still use coupon codes for special cases.

Channel 83
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4 Reasons You Should Look for a Job in Healthcare

Transformify

With the rising demand for skilled workers to fill crucial healthcare roles, now is an opportune time to jump into the market. Offering competitive compensation packages and job security, it is no surprise that more and more people are looking to enter this vibrant field. Here are four key reasons why you should look into pursuing a career path in the healthcare industry: Competitive salary.

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Monday Motivation: DO IT ANYWAY – Best Motivational Video

Hearpreneur

This motivational video is to help CEOs, entrepreneurs and business owners start the week off on the right foot. Back-up for a moment. Start small and develop the self-confidence. Recognize that there’s a moment when you don’t feel like doing it. Habits are the building blocks in our lives.

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Your Mountain is Waiting

Jeff Hilimire

I was thrilled to receive my first copy of Your Mountain is Waiting by Bill Nussey. Bill was one of my early mentors back when I was building Spunlogic, and he remains one of the people I respect most in this world. So when he told me about the new book he was publishing, focused on ‘practical advice for forging a mission in life’, I knew it would be great.

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Online reviews are essential but remember their real purpose

NZ Entrepreneur

We know Kiwi consumers rely on reviews to make a purchasing decision, especially when buying online. As an entrepreneur you want a positive online presence to drive new customers in-store but it’s crucial is that you remain genuine and actually listen to what your customers have to say – because customer reviews are more than just free advertising.

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Workfront - a system of record for "Work"

deal architect

I have been pushing software vendors to deliver vertical operational books of record in the cloud - for utilities, retail etc. There are plenty of horizontal books of record -Workday for employee data, Salesforce for customer data, ServiceNow for service.

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The Success Story Of Kartikeya Sharma And iTV Media Network

YoungUpstarts

If you watch any news channel by the ITV Media Group, you probably know the pioneer behind it too. Kartikeya Sharma is one of the youngest and most popular entrepreneurs in India right now who has managed to accomplish a lot in a short span of time. Studying at top universities like King’s College London and Oxford University, Sharma honed his brilliant and creative mind and went on to start many media businesses and sports organizations.

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A High-Level Guide To Low Budget Marketing for Nonprofits

Women Entrepreneurs Can

Marketing is crucial for nonprofits, but if you have spent any amount of time in the nonprofit sector, you know that this comes with its own seemingly impossible challenges. Nonprofits depend largely upon funders for money. When a person, business or organization sends money your way, they want to make sure that each of their hard-earned dollars is spent making an impact.

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4 Banks With Fantastic Savings Interest Rates

YoungUpstarts

If you have a savings account from a local bank, chances are that you aren’t earning much money each year. While it’s beneficial and smart to have a savings account, wouldn’t it be better if you were earning money on the dollars that you’re putting away? Instead of settling for the interest rate that your local bank is offering, you’d be quite surprised at how much money you could be making with a high-yield account.

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