Stock Photos vs. Real Photos: Does It Matter?
ConversionXL
FEBRUARY 3, 2020
When it comes to online imagery, it’s not so much about having images as making sure those images give the visitor a sense of texture, size, scale, detail, context, brand. According to MDG Advertising , 67% of online shoppers rated high-quality images as being “very important” to their purchase decision, which was slightly more than “product specific information,” “long descriptions,” and “reviews and ratings”: ( Image source ).
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