Serve It Up
Austin Startup
NOVEMBER 12, 2017
A frequent metaphor I use in customer acquisition, fundraising, or any kind of deal making is that you as the founder and promoter should present the finished meal on the dining table and not drag your counterparts into the kitchen. The decision is yours as to how you package up your offering in a way that matches your goals. If you have a sales model that involves relationship selling to high-level decision makers, you can be sure they would prefer a detailed proposal from you with a request to
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