Sat.Dec 18, 2021

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How To Test Your Brand Relationship To Real Customers

Startup Professionals Musings

Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Thus it’s not a surprise that people love their favorite smartphone brand, cringe when you mention their cable company, or even hate the mention of a particular bank. Startups, as well as every existing business, need to realize that this brand perception is becoming more and more driven by their relationships with customers, as well as feedback from other customer brand relat

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Why You Should Consider ESG in Your Investments

The Startup Magazine

If you’re looking to invest in 2022, then chances are you’re trying to narrow down what kind of investments you’re going to focus on. ESG investing includes environmental, social and governance investments and falls under the umbrella of “socially responsible investors” that care both about impact and profits. It can be a great way to see financial returns, while knowing that your money is helping to make a tangible positive difference in this world.

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Personal Injury Law is Competitive: Here’s How SEO Can Help

YFS Magazine

YFS Magazine YFS Magazine It's no secret that finding clients for your personal injury law firm can be quite the task. YFS Magazine YFS Magazine.

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Weekend Favs December 18

Duct Tape Marketing

Weekend Favs December 18 written by Karen Cutler read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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NFTS, OpenSea and Conflicts of Interest

Diego Basch

I want to buy a piece of art, so I go to an art gallery. The art gallery provides two different services: They guarantee that this piece of art was actually made by the artist (not a fake). They guarantee that I am buying the piece from its rightful owner, which may be the artist … Continue reading "NFTS, OpenSea and Conflicts of Interest".

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