Thu.Jul 02, 2020

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How to Pivot Your Ecommerce Business

The Startup Magazine

Whether you are an existing ecommerce business, or a retail company forced to move to ecommerce due to the current outbreak, it is important to constantly evaluate the usability of your ecommerce store. A well-known rule in web design is the three-second rule, which CMS Wire notes is the amount of time you have to get a visitor’s attention on board.

eCommerce 148
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Google Analytics for Small Businesses

Duct Tape Marketing

Google Analytics for Small Businesses written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important.

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5 SEO Tips To Cope With The Pandemic

The Startup Magazine

The coronavirus has shut down wide swathes of our economy, but that doesn’t mean that business owners can stand idly by and wait for someone to rescue them. Those commercial entities which survive this public health crisis will be those which leveraged SEO to ensure they remained popular with consumers who are now stuck within the confines of their homes.

SEO 115
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Digital Acceleration

deal architect

Tamas Hevizi interviewed me about what I have learned about digital transformation in the business acrobatics interview series I have been running in the last few weeks. Below is a discussion about digital acceleration during the crisis in the US.

Global 370
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Google Analytics Simplified for Small Business

Duct Tape Marketing

Google Analytics Simplified for Small Business written by John Jantsch read more at Duct Tape Marketing. [fusebox_track_player url=”[link] title=”Here’s to Empathy in Business” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] Marketing Podcast with John Jantsch. Today’s topic is Google Analytics, one of my favorite items to talk about.

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Creative Marketing Ideas To Boost Business

YoungUpstarts

Have you found yourself (or your business) in a bit of a funk? It can be challenging to keep up momentum, especially during uncertain times. But don’t get too stressed out; when there’s a will, there will always be a way. Here are a few creative marketing ideas to boost your business. 1. Throw an extraordinary event. Happy hours. Speed networking.

More Trending

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5 Business Security Tips For Startups

YoungUpstarts

Startups generally face a bigger risk of cyberattacks than big companies. This is because startups have limited resources, funds, and industry experience. However, this does not mean that you can’t protect your small startup from common IT security threats like phishing or ransomware attacks. The following are some effective business security tips that are both affordable and easy to implement: 1.

Security 264
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Loss Of Income And Road Accidents: The Truck Driver’s Guide

The Startup Magazine

Recovering from an unfortunate accident can be extremely difficult for anyone. What about when your livelihood depends on being on the road? Unfortunately, a road accident is an everyday concern to fellow truckers , most who are entrepreneurs. And perhaps it’s happened to you. Leaving you with what may look like a bleak road ahead, we are here to guide you and inform you of your options.

Cost 136
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What Not To Do When Marketing During A Pandemic 

YoungUpstarts

by Boris Pfeiffer , CEO and Founder of Riddle. Months into COVID-19’s impact upon much of the business landscape, marketing teams have been forced to change their approach to messaging their clients. However, this is easier said than done. As a result, many companies have appeared tone-deaf in the face of the global pandemic. Smart companies know that an empathetic approach is a much better marketing strategy.

Marketing 262
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Energize Colorado Free and Low-Cost Mental Health Care

Feld Thoughts

The Covid crisis has generated, or amplified, a number of separate crises. One of them is a mental health (or mental wellness) crisis. As humans, our entire way of living has been dramatically impacted by Covid. We are isolated from each other, many of us are afraid of being in public, and we are feeling enormous weight from economic, social, familial, and organization pressure.

Colorado 175
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Why Creativity And Empathy Will Be The Key Skills In An AI-Driven Future

YoungUpstarts

by John Fitch and Max Frenzel, co-authors of “ Time Off: A Practical Guide to Building Your Rest Ethic and Finding Success Without the Stress “ For most of human history the notion of work was essentially equivalent to manual labor. First on fields and farms, and later in factories. At the beginning of the 20th century the average factory worker worked for more than ten hours a day, six days a week.

Greece 246
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What Are the Important Elements of an Employment Contract?

The Startup Magazine

If you are getting ready to start a new job, then you have reason to be excited. It is hard to find a new job, particularly in the current job market. Therefore, you are probably excited to get started as soon as possible. At the same time, it is important for you to be clear as to what your duties are. This is where employment contracts are important.

Employee 117
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7 Tips To Make Your Startup More Productive

YoungUpstarts

In the world of startups, budgets are tight and margins slim — there’s no room for slack. As your business gains its footing, it’s crucial that you do everything you can to maximize startup productivity without inciting burnout or turnover. Boosting productivity today is easy, but ensuring its long-term presence is a bit more difficult. Taking a few simple steps now can ensure that your team is working to its full potential well into the future.

Product 243
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7 (Free) Ways To Kick Start Your Law Firm’s Digital Marketing

The Startup Magazine

Digital marketing is steadily overtaking more traditional advertising methods as a great way to reach new customers. Lead generation has never been so easy as it is when you harness the power of the internet. Social media accounts have more reach than word of mouth ever did, and one post could be seen a thousand times. Interested? You should be. Here are 7 ways you can get your law firm marketing for free in the digital landscape.

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Preparing For Med School: 5 Things High School Students Can Do Right Now

YoungUpstarts

Medical school is highly competitive, so if you know that you want to pursue a career in medicine, beginning to prepare in high school will put you at an advantage over the rest of your peers. Early preparation can consist of focusing your high school education in the sciences, while also working or volunteering part-time among medical professionals.

New York 195
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Are financings and M&A slowing down during the pandemic? (Update through June, 2020)

David Cohen

Back in April of this year I wrote “ Are financings and M&A slowing down during the pandemic? ” with the goal of sharing the Techstars view of how things have been changing over the events of the first half of 2020. Here’s an update to that data through the end of June, 2020. Remember, the graphs show when the activity starts (comes across our virtual “desk” at Techstars for the first time).

Finance 98
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Elvira Gavrilova: Sustainable Approach Is A Business Booster

YoungUpstarts

Elvira Gavrilova with the British businessman Glyn Hutchinson, the Sales Director of Icon Connet (London). Running one’s own business is a stress test very few can cope with. During the first year of work, 50% of companies go bust and after five years this number hits 95%! Only one out of one hundred startups succeeds. Eventually, neither a creative idea the business is based on nor financial contributions prove to be critical for survival.

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Are You Ready to Start a Startup?

The Startup Magazine

You may have heard about the entrepreneurship buzz everyone is on. “Be your own boss.” “Craft your own schedule. In all of the applause, it can be easy to get caught up in the startup launch trend that may not be for you. So, what exactly is defined as a startup? The term startup refers to a company in the first stage of its operations. Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is a demand.

Startup 90
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The Benefits Of An Employment Contract

YoungUpstarts

Starting a new job is an exciting time. There is a new paycheck coming in, there is an opportunity to learn new skills, and for many people, this is the start of a new career. At the same time, there are a lot of hurdles that need to be crossed before someone can actually start their first day on the job. One of the biggest hurdles that people need to jump is something called an employment contract.

Employee 165
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Why You Might Consider Moving Abroad to Start Your Business

The Startup Magazine

When you take a step back and look at many successful companies, you often find out that they have started their businesses overseas. While there are many different benefits to overseas expansion, it can be confusing to understand at first, especially when it feels like such a significant risk to take. However, the fact is, moving abroad is a great way to expand what you already have, and you also get to enjoy exploring a new country.

Germany 90
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What is Your Customer Avatar?

Mike Michalowicz

Now more than ever, you need to pinpoint your market. But how? There is a common known concept for small and medium business owners. It’s also the least executed. And it’s critical! Give up? Well, who is your ideal customer? I mean, if you could sum them all up? Do you know their persona and what they need from you? What are their challenges and how can you serve them?

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Insourcing vs. Outsourcing: What’s the Difference?

Women Entrepreneurs Can

Whether you’re preparing your checklist for building an offshore company or getting a better understanding of the labor industry, the ever-changing business landscape has made it necessary for businesses to distribute work better. Nowadays, two main approaches exist—insourcing and outsourcing. While both are viable options for running a business, factors like cost, flexibility, and skills expertise can play a part in determining which approach is best suited for your needs.

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Crowdsourcing, collaboration, support groups. Oh my.

Berkonomics

At the MIT Center of Collective Intelligence, professors and graduate students are wrestling with an important opportunity – and gaining ground. With new collaborative tools available for use in the cloud, people are no longer isolated in their creative endeavors. Some label this “crowdsourcing,” a term used to describe one form of this new empowerment.

Cloud 71
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Out of the Crisis #12: Curative founder Fred Turner and Celine Halioua on diagnostic supply chains, scaling up testing, and partnering with government

Startup Lessons Learned

At the beginning of this year, Fred Turner was building a biotech company in the Bay Area to work on sepsis detection. When he realized that the technology the company had built could potentially be used to test for COVID-19, he jumped in feet first. In one weekend, his assumption was proved correct. He spent that Monday trying to find the right kind of testing lab locally.

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June 2020 Trends in Growth Capital Financings

Growthink Blog

Our investment banking arm – Growthink Capital – just released its assessment of growth capital financings that occurred during May 2020. June 2020 saw a solid increase in venture and growth capital funding events when compared to May. We tracked $6.4 billion in new funding events during the month, up from $5 billion in May. Sana […]. The post June 2020 Trends in Growth Capital Financings appeared first on Growthink.

Finance 62
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Making a Difference Through Your Career

Women Entrepreneurs Can

Most people want to choose a career for more than monetary rewards. Whether they work for an employer or decide to run their own small business, many want to find meaning in what they do. Choosing a career that allows you to give back to your community or take other measures to make the world a better place takes some thought. While some careers such as healthcare jobs, social work, or environmental activism instantly contribute to the greater good, there are actions you can take in every type o

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Prioritizing time and managing productivity during COVID-19

Jeff Hilimire

I’m not sure if I’ve ever felt more productive…or more unproductive. Maybe no one else is feeling this, but the swings in my motivation are, for me, unprecedented. And not in a good way. Some days I wake up and I’m raring to go. And with the extra time I have from not having to commute to work, going to as many meetings, etc., I have more time to get things done during the ‘work day’ – whatever that means – than I ever have before.

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Protecting Your Business Against a Future Crisis

Women Entrepreneurs Can

Businesses all over the world have been dealt a blow by the COVID-19 pandemic. With many forced to adapt quickly or shut down altogether, there’s a difficult time ahead for the global economy. With businesses preparing to reopen and find some semblance of normal, it’s important to put measures in place should your business face a similar crisis in the future.

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When Is the Right Time to Spend Money on Your Home Business?

Women Entrepreneurs Can

Starting a home business is terrifically exciting, and more of us are doing it than ever before. The internet has opened up a world of opportunities for anyone with a dream, and some drive to make it work. In the early days, you don’t even necessarily need to spend much money. You may have some small costs, like setting up a website and paying for materials to create products, but nothing that you can’t easily earn back.

Hiring 52
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Small Changes That Make a Big Impact on Your Business

Women Entrepreneurs Can

Small changes often lead to big waves in many aspects of life, and business is no exception to that rule. Running your own small business comes with challenges, lots of competition, and long, tiring hours. Sometimes you might feel like your methods aren’t quite working the way you’d hoped, but an entire overhaul of the way you do business isn’t in the budget.