Fri.Apr 18, 2025

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What Is Paid Social And How Should You Use It?

Women Entrepreneurs Can

Businesses are always looking for new ways to expand their reach and connect with new audiences. But making this dream a reality is challenging because there are so many options out there today. One of these is paid social. But what is it? And how should you use it? Fortunately, this post has some answers. We define paid social and then look at the best methods to leverage this form of advertising to create the best possible results.

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Weekly Firgun Newsletter – April 18 2025

VC Cafe

The original version of #FIRGUN was published on Linkedin. If you’re new here, the word “Firgun” (pronounced ‘feer-goon’)is an informal modern Hebrew term and concept in Israeli culture (originally Yiddish), which describes genuine, unselfish delight or pride in the accomplishment of the other person. It’s the opposite of “schadenfreude” (which stands for being happy for someone else’s misfortune).

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The Professionals That Can Actually Help Your Business Go Greener

Women Entrepreneurs Can

Nowadays, most businesses want to be as authentic as possible when it comes to being eco-friendly, right? Besides, trying to run a more sustainable business sounds good in theory, but the day-to-day reality often feels like a never-ending checklist. There is pressure to reduce waste, lower emissions, switch suppliers, rethink packaging, and still keep things profitable.