Fri.Sep 09, 2016

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How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. We’ve written on it extensively. Plus, the Internet is full of “How We Increased Conversions by 1,000% with 1 Simple Change” style articles. Unfortunately, there are experimentation flaws associated with A/B testing as well.

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Entrepreneurs With A Great Idea Need A Great Partner

Startup Professionals Musings

It only takes one person come up with a great startup idea, but in my experience as an investor, it’s a rare entrepreneur who has all the skills and resources to build a business as well as a solution. Yet I meet inventors and startup founders every week who balk at the thought of sharing the founder position. In my view, it’s a key reason that 90 percent of startups fail to launch.

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Is Your Company Ready To Deliver Value As A Service?

YoungUpstarts

by Rob Bernshteyn, author of “ Value as a Service: Embracing the Coming Disruption “ Traditional product companies are fast converting the delivery of their offerings to the as-a-service model. We are now approaching the final frontier of that model: Value as a Service (VaaS). As we shift to VaaS, customers will focus less on the delivery model and more on the value delivered.

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How we can find our ‘flow’

The Equity Kicker

‘Flow’ is the almost magical state of extreme creativity and productivity. Most often associated with artists and developers, but I believe applies to a lesser extent to all of us. What follows is an extract from How anyone can enter flow state for maximum focus. I wanted to get these tips for enabling ‘flow’ down in one place that I can refer back to.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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What Does It Mean To Be An Authentic Leader?

YFS Magazine

Leadership is an inside job. As leadership speaker Robin Sharma suggests, "You cannot lead others until you have first learned to lead yourself.".

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Open Cloud Academy Launches Cybersecurity Program for Veterans

SiliconHills

By LAURA LOREK Reporter with Silicon Hills News David Gibson retired from the U.S. Air Force as a cryptographic specialist after 18 years in 1995 in San Antonio and then worked construction jobs until he hurt his back. Since then he’s been looking for steady work. And that’s why he enrolled in the first class […] The post Open Cloud Academy Launches Cybersecurity Program for Veterans appeared first on SiliconHills.

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How Does a Uniform Call to Action Help You Push Your SEO Higher?

Duct Tape Marketing

How Does a Uniform Call to Action Help You Push Your SEO Higher? written by Guest Post read more at Duct Tape Marketing. photo credit Unsplash. So, how does a uniform call to action help you and your brand? You might be surprised to realize the continuity in your content can help to punch up certain phrases in searches faster and more effectively than you realize.

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