How to Use UX Research to Create Smarter A/B Test Variations
ConversionXL
SEPTEMBER 9, 2016
A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. We’ve written on it extensively. Plus, the Internet is full of “How We Increased Conversions by 1,000% with 1 Simple Change” style articles. Unfortunately, there are experimentation flaws associated with A/B testing as well.
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