Wed.Nov 01, 2017

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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

This article first appeared on the Harvard Business Review blog. Jeff Immelt ran GE for 16 years. He radically transformed the company from a classic conglomerate that did everything to one that focused on its core industrial businesses. He sold off slower-growth, low-tech, and nonindustrial businesses — financial services, media, entertainment, plastics, and appliances.

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How to Make Product Pages That Sell

Up and Running

Product descriptions are meant to convince customers to buy things, right? But if a shopper can’t find your product description, it will never work its magic. That’s why you need to make sure that your product descriptions pop up higher in the search rankings. But how do you do that? Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO.

Product 101
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The Top 5 Members of your Startup Team

Austin Startup

Fantastic Team Members and Where to Find Them A light-bulb flashes above your head with a fantastic idea that’ll be revolutionary. You’re keen to monetize. Hold those horses, because before anything else, finding your top-notch starting crew takes precedence. Now, who’s part of that dream team? Any founding business requires at least two key figures: One who knows the business, the Entrepreneur; and the Architect who puts ideas into motion.

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How to Turn Marketing Costs Into Profit

Duct Tape Marketing

How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Joe Pulizzi and Robert Rose. Podcast Transcript. Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week’s episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, Chief Strategy Advisor of Conten

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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The Definitive Guide to Connected Manufacturing

deal architect

Plex has a neat publication for the new world of Advanced Manufacturing (see many examples in the resurgence that Greenville, SC is showing as a factory town) and where we are seeing the Fourth Industrial Revolution. Plex calls it Connected.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: I have seen the future of marketing, and it is killing me. Well, no. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

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Home Document Management Software: How It Can Positively Impact Niche Workers

YoungUpstarts

by Jesse Wood, CEO of eFileCabinet. Home document management software is a tool that can turn niche employees like consultants, freelancers, and independent contractors into powerful, market-disrupting professionals. Niche trades and occupations are those that comprise the lowest percentage of American workers. Although entrepreneurship has seen an uptick in the past decade, most professionals in the western world still work for companies cutting their paychecks.

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What It Really Takes To Attract And Retain Top Talent

YFS Magazine

Top talent is hard to attract and even harder to keep. If you want to bring high-caliber employees to your organization, follow these five tips.

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5 Ways Stock Art Is Killing Your Small Business Brand

YoungUpstarts

by Katie Lundin of crowdspring. Your brand should be like a fingerprint – completely unique and associated with your business only. Everything about your brand, from your business name to your logo to your web design, should support and communicate your brand’s unique identity. So why on earth would you consider using stock art or stock images to represent your brand?

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The moment of integrity

David Cohen

I was on a panel at FounderCon last week with Noah Pittard from Cooley and Service Provider Capital. Something Noah said on that panel was so insightful that it really stuck with me. Someone asked about the types of founders we want to invest in and the types of people we want to surround ourselves with, and the conversation meandered until we were talking about the concept of integrity.

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Product Design Strategies for a Sustainable Future

crowdSPRING Blog

Climate change is on everyone’s minds. And it should be. After all, this is the only planet we have. Keeping Earth healthy impacts everyone. But, even if you’re not convinced that climate change is a real problem, there’s still plenty of reason to prioritize a greener, sustainable future. A 2017 peer-reviewed study in the Lancet revealed that pollution continues to be a major global health concern.

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How to Sell a Lousy Business, Part II

Growthink Blog

My article last week, " How To Sell A Lousy Business " prompted more replies than any of the 250+ articles I have written in the past four years. While I would like to think that the reason for this was the profound business wisdoms I shared in it.the real reason for the post's popularity came down to one word. That word, of course, is lousy. As in, for better or worse, so many business men and women out there consider themselves as leading, or working at, or being connected to. lousy businesses

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