Wed.Mar 24, 2021

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NextView’s Greatest Hits

View from Seed

At NextView Ventures we have written many pieces about venture capital — how to raise it, build your business, engage with investors, iterate your product, navigate expanding industries, etc. As much as we love sharing thoughts and ideas, we’re aware how noisy the VC content ecosystem has become. VCs sure do love writing. That being said, there are benefits to learning from past reflections — especially as we near national re-opening, and the theoretical “end” of the pandemic.

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How to Create a Market Penetration Strategy — 2021 Guide

Up and Running

If you’re looking to start or expand your business, you need to have a firm understanding of how to enter and grow within your chosen market. This requires you to take what you’ve learned during your market analysis to develop a market penetration strategy for your business. So, what exactly is a market penetration strategy and how do you develop one?

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The First Page of Your Google Search is Your New Business Card

Duct Tape Marketing

The First Page of Your Google Search is Your New Business Card written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with With Dean Heasley. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

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Understanding How to Implement Content Marketing Effectively

Women Entrepreneurs Can

Content marketing has become the bread and butter for quality website destinations and attracting traffic, especially with sensitive search engine algorithms like those being used by Google. However, there’s a basic question in a lot of minds as to what exactly is content marketing. Many feel like it is just a buzzword made up by salespeople trying to pitch another consulting gimmick for website development.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Here To ‘Stay’: Business Lodging Sector Finds New Life During Pandemic

YoungUpstarts

Extended stays have not only established themselves as a fantastic option for safety-concerned travelers but have shown potential for profit and growth while much of the hospitality industry have been struggling. . The post Here To ‘Stay’: Business Lodging Sector Finds New Life During Pandemic appeared first on Young Upstarts.

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3 Ways to Improve Your Website Rankings

Women Entrepreneurs Can

In January 2021, all Google sites ranked number one with 269 million visitors (mobile and desktop connections). Are you one of those who have wondered how websites are ranked? Each time you use a search engine, you may have realized that certain factors account for why some websites feature more than others. One reason for this is the adequate usage of keywords to make that significant difference.

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How to Create a Winning Sales Team

Women Entrepreneurs Can

It’s not easy being in sales at the best of times. The competition is, after all, extremely extensive and tough. However, if you have a product or service that’s good enough, then you’ll find that success is within reach. Providing, of course, that you have a sales team that’s capable of delivering the goods. Of all the departments, the sales department is probably the one that’s most difficult to get right.

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3 IPOs To Watch In 2021

YoungUpstarts

2021 promises to be a great year on the IPO market, as there are some amazing upcoming IPOs to keep an eye on. Here's a look at 3 of them. The post 3 IPOs To Watch In 2021 appeared first on Young Upstarts.

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Book: The Business of Venture Capital

Feld Thoughts

Today’s book recommendation, for anyone interested in venture capital, is The Business of Venture Capital: The Art of Raising a Fund, Structuring Investments, Portfolio Management, and Exits by Mahendra Ramsinghani. A decade ago, I got a cold email from Mahendra. He was investing in Detroit and eager to write a book about the art and science of venture capital.

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If Your Business Handles Time-Sensitive Deliveries You Need To Read These Tips

YoungUpstarts

Follow these simple steps and you can make sure that you don’t let customers down when managing their time-sensitive deliveries. The post If Your Business Handles Time-Sensitive Deliveries You Need To Read These Tips appeared first on Young Upstarts.

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4 Ways Entrepreneurs Can Take Control Of Their Health – Dr. Ryan Shelton Zenith Labs

The Startup Magazine

Health is something of huge concern since the turn of the decade. More people have frowned upon poor food choices. As seen in health documentaries, startups focused on fitness apps and awareness campaigns spread about the risk factors of chronic illnesses such as heart disease, cancer, and stroke. Unfortunately, these messages still didn’t catch fire for the entrepreneurial community.

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What Eye Tracking Can Teach Us About Form Optimization and Design

ConversionXL

Eye tracking has long been used in the fields of UX and CRO to accurately map where a user’s focus is when navigating a website. There have been many practical conclusions that have come out of this research such as this article published by CXL last year. However, as form specialists , we wanted to hone in on what eye tracking could tell us about web forms and how to improve their user experience.

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8 Good Governance Practices to Implement Today

Board Effect

If we’ve learned anything from the pandemic, it’s that anything can happen whether we’re prepared for it or not. It’s during times of crisis that your nonprofit will learn the strength of its foundation and what it can do better moving forward. How prepared was your nonprofit board for the pandemic? Do your board members feel prepared for the next major crisis you could face?

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Why Doubt Is A Sign You’re On The Verge Of Greatness

Duct Tape Marketing

Why Doubt Is A Sign You’re On The Verge Of Greatness written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Marc A. Pitman. In this episode of the Duct Tape Marketing Podcast , I interview Marc A. Pitman. Marc is the founder of Concord Leadership Group, where he’s been leading organizations and teams for decades.

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How To Make Your Craft Brew Stand Out on the Shelf

Women Entrepreneurs Can

If you own a craft brewery, you know that the little things matter. The types of hops you put in your IPA, the name you give your amber, the way you make this hazy IPA batch different from the last…the little things matter. Little moments add up. You put a ton of time, money, effort, and attention to detail into your business. But that doesn’t mean much if your packaging doesn’t stand out on the shelves next to all the other craft beer varieties in the store.

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Why You Should Make A ‘Hero Video’ For Your Company

Entrepreneurs-Journey.com by Yaro Starak

We recently released what I call a ‘Hero Video’ for my company InboxDone.com. Here it is: We made two versions, a short and longer one (the above is the short version). To make this video we hired a video crew to visit our client Kyle who owns an e-bike e-commerce business, Bolton E-Bikes. Jessica, our […]. The post Why You Should Make A ‘Hero Video’ For Your Company appeared first on Yaro.Blog.

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Hacking Productivity

Jason Ball

This is not a paid infomercial. Lockdown was a challenging time for all of us — but it offered us a chance to make changes that wouldn’t otherwise be available to us. Like a daily productivity schedule, aligned to our circadian rhythm. I’ve been a Sleep Nerd for years, and have written many posts on the topic. One thing that’s always been lacking with sleep apps is advice on *what to do* to sleep better.

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Optimize for Branded Search to Create a More Effective Sales Funnel

ConversionXL

Ranking for those competitive keywords and optimizing your landing pages for conversions is undoubtedly an effective way to grow your traffic and increase sales. But what if I told you there’s something other than your site you should be optimizing that so many marketers miss? One of the most powerful ways to create a more effective sales funnel is to analyze and optimize your branded search.

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