SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow
ConversionXL
FEBRUARY 4, 2020
Optimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as quickly as possible. Within the sign-up flow, the dreaded word is “friction.” Sadhana Balaji sums it up : You can optimize your value proposition or call to action buttons all you want, but if your sign-up flow contains too much friction, you’re leaving money on the table.
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