Tue.Feb 04, 2020

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SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow

ConversionXL

Optimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as quickly as possible. Within the sign-up flow, the dreaded word is “friction.” Sadhana Balaji sums it up : You can optimize your value proposition or call to action buttons all you want, but if your sign-up flow contains too much friction, you’re leaving money on the table.

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Davos report - a conversation with Alan Alper of Cognizant

deal architect

Cognizant is a regular at the annual WEF event in Davos, Switzerland. I requested Alan Alper, VP Corporate Marketing, keep good notes on everything he observed during this year's event. Here's an excellent ground level report - you can feel.

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How to Overcome the Obstacles of Using Modern Tech in Business

Women Entrepreneurs Can

The benefits of using modern tech in business are well documented. In fact, it’s fair to assume that 99.9% of businesses can be improved by implementing new technologies. Despite all of the positive elements, though, it’s important to familiarize yourself with the potential obstacles. After all, the potential dangers are greater than ever. When using cloud computing, IoT technologies, and automated machinery, it’s vital to keep safety and practicality at the top of your agenda.

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How to bounce back after a startup failure

NZ Entrepreneur

Failure is a part of business, but when your own startup stalls, it’s hard not to take it personally. In this article, Alan Manly talks to Mark Phillips about how entrepreneurs cope with the taste of defeat without it slowing them down. There are plenty of sobering statistics available to budding entrepreneurs that show the likelihood of a startup failing, but they are not much use to a new business owner once the probability of failure becomes reality.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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How to Hire the Right Employee for Your Business

Women Entrepreneurs Can

If you are a manager, you are already aware of just how integral it is to hire the right person for your team. It’s not even that other employees would be bad at the job, it’s about finding someone who will be a real asset to your team and therefore the company as a whole. Although training is an integral part of any employee’s journey with you, it all begins with employment.

Hiring 52
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Changing the Game as an Entrepreneur

Duct Tape Marketing

Changing the Game as an Entrepreneur written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Greg Meade. Podcast Transcript. Today’s guest on the podcast is Greg Meade, one of the founders of Crossnet. Greg, his brother Chris, and childhood friend Mike graduated from college and decided that a traditional career path wasn’t for them.

More Trending

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Leading A Startup: 3 Keys For New Leaders

YoungUpstarts

by Natasha Wallace, author of “ The Conscious Effect: 50 Lessons for Better Organizational Wellbeing “ The world of work is changing more rapidly than ever. As a leader, it’s important to recognize what that means for the way in which you and others work. Your organization and your workforce depend on your ability to stay healthy, maintain a high level of performance, and continue your own growth.

Startup 150
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Startups Don’t Need to Be Revolutionary. They Need to Be Different.

ReadWriteStart

When new, typically young entrepreneurs start thinking about how they’re going to launch a startup, their mind instantly begins sorting through potential ideas. And most of those entrepreneurs end up discouraged. Why? Because they can’t come up with some revolutionary, game-changing, never-before-considered idea to serve as the foundation for their business.

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How To Start Your Own Insurance Agency And Earn Big Money

YoungUpstarts

Did you know, when compared to other industries, the insurance sector has one of the highest profit margins in the USA? If you want to start a highly profitable business, you might like the idea of selling insurance. However, if you know absolutely nothing about the insurance world, you probably don’t know where to begin. Read on, and you’ll learn how to start your own insurance agency.

Marketing 149
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California’s New Privacy Act Puts the Crunch on Small Businesses

The Startup Magazine

The California Consumer Privacy Act (CCPA) is the sleeping giant of data protection laws. When it went into effect on January 1, 2020, the CCPA gave the United States its strictest regulations yet for protecting customer information. By Venkat Ramasamy, COO, FileCloud. Consumers should feel better about their privacy and the stringent rules that hold companies responsible for protecting their personal information.

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Why Your Business Needs A Flexible Working Environment

YoungUpstarts

There has been a lot of talk recently about the importance of flexibility in the workplace. A lot of research has been done over the years, and the results show that there are some real benefits from providing flexibility regarding where, when, and how employees in your business work. Listed below are some of those benefits that, in the long-run, serve both the employers and employees.

Retention 131
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Bio Fund III

Ben's Blog

Four years ago, when we launched our first bio fund , the idea that software would make an impact in drug discovery sounded like science fiction; the idea it could transform the patient experience in healthcare a fool’s errand. Fast … The post Bio Fund III appeared first on Andreessen Horowitz.

Software 101
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Book: Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want

Feld Thoughts

Claudia Reuter , now the Techstars GM Americas East (and previously the Techstars MD for the Stanley+Techstars Additive Manufacturing Accelerator), has a new book coming out called Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want. I read the final page proofs while I was in Mexico and it is an excellent book. It’s a combination of a memoir, startup guidebook–especially aimed at women, exploration of gender dynamics in the workplace, and inspiration for women

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5 Must-Have Elements of Every Small Business Landing Page

Duct Tape Marketing

5 Must-Have Elements of Every Small Business Landing Page written by John Jantsch read more at Duct Tape Marketing. Landing pages are a must for your website. Whether you create an online product ad, have an event coming up, want to tell people about your latest book, or otherwise have a special offer to promote, landing pages need to be part of your marketing.

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January 2020 Growth Capital Financing Report

Growthink Blog

Our investment banking arm – Growthink Capital – just released its assessment of growth capital financings that occurred during January 2020. A copy of the assessment is below. As expected, January 2020 started out strong in terms of venture and growth capital funding. While certain sectors remain hot, solid companies in many industries continue to receive […].

Finance 62
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Keeping Your Business Safe with Fluoropolymer

Women Entrepreneurs Can

In the business world, the growth and movement of technology is important for so many reasons. As technology continues to expand, so do business opportunities. Technology can improve your business by making everything from customer service to hiring new employees easier on you. It’s not always easy to keep up with the latest trends and changes in the tech world, but one thing all business owners can likely agree on is that when new experiments and advancements in science are being developed, saf

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The Unspoken Hurdle of Getting Funding for Plus-Size Fashion Brands

Lightspeed Venture Partners

The post The Unspoken Hurdle of Getting Funding for Plus-Size Fashion Brands appeared first on Lightspeed Venture Partners.

Partner 60
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The Little Things That Can Make Your Fashion Business Better Than the Rest

Women Entrepreneurs Can

Fashion companies are popular startup ideas because the premise behind them is simple. You make clothes, and you sell them. Thanks to the birth of online shopping , you can literally start one of these businesses from home. The downside of this is that competition in this industry is massive. Thus, it’s challenging for new businesses to stand out from the crowd.

Restful 52
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6 Proven Tips To Boost Valentine’s Day Sales

YFS Magazine

Is your business prepared to attract new customers and encourage sales on Valentine’s Day?

Sales 70
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How to Make Your Business Run Like a Well-Oiled Machine

Women Entrepreneurs Can

Entrepreneurs like to give the impression that they have everything under control, but they rarely do. Their heads might be above water, but you can bet your bottom dollar that their feet are whirling relentlessly beneath the surface. Running a business isn’t easy. Fortunately, however, there are a lot of things you can do to keep things running smoothly.

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Transcript of Changing the Game as an Entrepreneur

Duct Tape Marketing

Transcript of Changing the Game as an Entrepreneur written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll.

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Why a Tech Startup is Like a Nuclear Power Plant

ReadWriteStart

My first job out of college was preventing a nuclear power station from melting down. It was summer 1986, the fall-out from Chernobyl was blowing over Europe and, after graduating in engineering science, I undertook a software development project for the UK Atomic Energy Authority. Here is why a tech startup is like a nuclear power plant. My first job was writing software systems to monitor the nuclear reactor core and to predict the future failure of cooling components.

Startup 78
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Social Geek Radio – The Self-Reliant Entrepreneur

Duct Tape Marketing

Social Geek Radio – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing. John Jantsch stops by Social Geek Radio to talk about the world of marketing and his latest book, The Self-Reliant Entrepreneur , with host Jack Monson. As the author of Duct Tape Marketing , Jantsch literally wrote the book on small business marketing.

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How To Trim Startup Operating Expenses Fast

YoungUpstarts

The United States is the 3rd most startup-friendly nation in the world, behind Germany and Japan, according to US News, but startup entrepreneurs in America still need to keep operating costs under tight control in order to build their companies and make them profitable. Entrepreneurs who learn how to save money right from the start, are always ahead of the pack.

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Things to Consider When Choosing a Marketing Agency

Women Entrepreneurs Can

As a small business, you need to spend your money carefully, making the wrong hire can cause terrible results in the long term. A marketing firm is going to be one of your wisest investments, and when you get it right, you are in for some fantastic results. It can be overwhelming, though, when you first browse all of the options. One of the first things you should consider is marketing specialists in your industry.

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The Top Reasons Why Google Isn’t Ranking Your Business Site… and What You Can Do About It

Women Entrepreneurs Can

Google ranking really is so important. If you want your website to be a hit, then you have to make sure that you do everything you can to improve your position in the search engine regardless of the keywords that your audience are using. If you want to help yourself then there are a few things that you can do. Take a look below to find out more. Length of Content.

SEO 52