Traversing No-Man’s Land, The Go-To-Market Phase
YoungUpstarts
JUNE 1, 2019
by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale. The principles outlined in this framework can help prevent your startup from joining the vast majority who have landed on the entrepreneurial scrap heap.
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