Segmentation vs. Personalization — Differences and How to Use Both
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NOVEMBER 9, 2020
Fifty-nine percent of shoppers indicated that personalization has a notable influence on purchasing decisions , according to a survey by Infosys. The majority of shoppers—across multi-channel, online experiences —noticing a change in the way they shop due to retailers understanding and interpreting their data. Meaning that modern businesses are shifting all their time to provide segmented and personalized marketing experiences to their customers.
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