Wed.Apr 01, 2020

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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. In my role as an advisor to entrepreneurs, I often see struggling businesses trying to be too many things for too many people, resulting in customer confusion, initiatives executed poorly, and high costs, few customers, and slow growth all around.

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Creating Promotional Products That Make an Impact

Duct Tape Marketing

Creating Promotional Products That Make an Impact written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Graham & Bobby Lehew. On this episode of the Duct Tape Marketing Podcast, I sit down with Mark Graham and Bobby Lehew of commonsku. Graham is commonsku’s president and Chief Brand Officer and Lehew is Chief Content Officer of the company that creates software for the promotional products industry.

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Hard Decisions Require Empathy

Both Sides of the Table

In the past two weeks we have entered perhaps to most surreal experience in any of our lives. I think intuitively many of us believe it may be a more lasting impact than just “60 days at home,” which is why we almost have a nervous laughter when we call (Zoom!) somebody we haven’t spoken to since before the crisis and acknowledge how bizarre we all feel right now.

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The Most Transformative C-Level Exec: COVID-19

deal architect

I heard someone recently say we have seen more digital transformation in the last month than we had in the last decade. Matthew Price, CEO of Cloudflare summarized it nicely for Jim Cramer of CNBC "while the real heroes of.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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COVID-19 Positive Points!

Rembrandt Communications

The COVID-19 pandemic has definitely changed all of our lives in very different ways, very quickly! Unfortunately, this is not an April Fool’s joke! If you still have your job with the COVID-19 pandemic going on, you probably have many new regulations in place to keep you, your associates and your customers safe. If you work from home, you are dealing with a new schedule where you stay at home and have more calls, videos, webinars, and online options.

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5 Critical Mistakes New Business Owners Make

The Startup Magazine

There’s no doubt that starting a business is exciting. You finally get to have full control over your work and create your own hours. Perhaps best of all, you don’t have to answer to anyone. It can be easy to get caught up in the excitement and not be aware of the startup challenges. But you want to make sure you focus on creating a good foundation for your business from the start.

More Trending

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How To Keep Your Company Alive – Observe, Orient, Decide and Act

Steve Blank

This article previously appeared in the Harvard Business Review. It’s been updated with new information about the U.S. Paycheck Protection program and the Economic Injury Disaster Loan program. What cashflow-negative companies must do to survive. We’re in uncharted territory with the Covid-19 pandemic. But it’s increasingly looking grim.

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Tim Keane - Untitled Article

Tim Keane

Joined John Neis, managing director of Venture Investors this morning to discuss the current environment and startups.

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Free Cash Planner for Small Business

The Entrepreneurial Mind

Cash is King, Queen, President for Life, and Master of the Universe for entrepreneurs. Just ask any of my students! One of my alums, Ben Cooper, founder of Amplify, is offering a free cash planner tool for small businesses. What a great gift to help all of us who are navigating the treacherous waters of […]. The post Free Cash Planner for Small Business appeared first on Dr Jeff Cornwall.

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How HR Tech Is Changing the Hiring Process

Transformify

About 20 years ago, there was a pretty standard process for hiring new employees. A job seeker would usually physically visit a place of business, ask for an application, then either fill it in out there or take it home and return it with a resume, if they had one. If the hiring manager liked what they saw, an interview was scheduled and one was usually hired based on whether their skill set and personality matched the expectation of the hiring manager.

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Our Own Start-up

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Effective New Ways To Get Instagram Followers In 2020

YoungUpstarts

Do you want to increase the followers of your company page on Instagram ? And do you want to increase your following count as soon as possible then try using tool like Activeig to bring more likes, views, followers and comments. In this article, we will show you ways to achieve your goal organically. Borrow hashtags from competitors. Why not use the hashtags of your competitors , consciously?

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The Pros and Cons of Founding a Startup During a Recession

ReadWriteStart

With the economy in an inevitable tailspin toward the first recession in over a decade, there remains ample click bait apocalyptic article titles touting the economy’s inevitable downfall. The most alarming recent data is the millions that filed for unemployment in a single week–the largest such black swan event in the history of the country.

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When You Should Take Out A Business Loan

YoungUpstarts

There are great reasons to take out a business loan and situations in which this should not be considered. At the end of the day, you go into debt so you have to be very careful. Nowadays, it is very easy to take out a loan, even with bad credit thanks to services like LetMeBank. However, there are always situations that are better, when loans are a very good idea.

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Marketing During a Pandemic

This is going to be BIG.

Let’s establish two things right off the bat: One, the Coronavirus Pandemic is a global tragedy that has already cost us far too many lives and create economic devastation. Two, if you are lucky, you are still being paid to do a job—a job that, for founders, marketers and sales teams, means connecting with customers during a terrible health crisis and a recession.

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Why Employers Should Consider Combat Boots A Bonus

YoungUpstarts

by John Ramirez USA CSM (Ret.), Dean of Operations, College of Doctoral Studies at University of Phoenix. Your new hire may not be wearing combat boots. But employers would be wise to look for them on a resume when making hiring decisions. With unemployment rates reaching historic lows, U.S. businesses are facing an unusually competitive market for attracting and retaining talented employees.

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Why Many Small Businesses are Switching to Online Faxing

The Startup Magazine

If you go into the offices of one of the millions of small businesses in the USA, there is a good chance you’ll see a fax machine. For decades, these machines have been responsible for sending and sharing documents and allowing for easy communication. Faxing is still relied upon by thousands of different companies in many industries, and online faxing is its evolution to the digital age.

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How to Calculate Lifetime Value for Subscription Ecommerce

ConversionXL

Subscriptions are an increasingly common way to buy products online, whether consumables like coffee and energy supplements, or personalized lifestyle boxes and fashion. Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer

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State of Colorado COVID-19 Innovation Response Team, Part III – Hitting Our Stride, Days 4-6

OnlyOnce

(This is the third post in a series documenting the work I did in Colorado on the Governor’s COVID-19 Innovation Response Team – IRT. First two posts are here and here.). Friday, March 20, Day 4. Morning pilates going pretty well, a good daily routine here Wellness Screening on the way in for the first time. Uniformed National Guard guys taking temperature on surface of face/temples.