YoungUpstarts
APRIL 30, 2020
by Erik D. Rosenstrauch, Founder and CEO of FUEL Partnerships. In approaching the COVID-19 crisis from the marketer’s perspective, the question is how, not if, the world will change when the restrictions are lifted. My intuition relies on what marketers believe and researchers have proven – the repeated behavior learned during this several month crisis will form new consumer habits.
Up and Running
APRIL 30, 2020
We used to call it “what-if” but today it’s known as “scenario analysis.” It’s been a favorite management tool of mine since my time as VP for a market research firm, and it’s a method I used for decades growing a software company from zero to well over $10 million in annual sales. Today, with the COVID-19 crisis upon us, it’s the best way to move forward through rising uncertainty.
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YoungUpstarts
APRIL 30, 2020
With every year that passes, data becomes more and more important to businesses of every size in every industry. Consumer profiles, usage metrics, web traffic — everything that can be quantized into discrete data points is totted up and gathered into silos, where huge computational resources are used, milling it into useful metrics. Trying to get a grasp on these data processes is daunting: Here are three common pitfalls to avoid as you begin using data in your business. 1.
The Startup Magazine
APRIL 30, 2020
When someone mentions the term “curb appeal” what comes to mind? If you’re like most people, you immediately think about a house in a residential neighborhood. But did you know that business curb appeal is just as important, particularly for startup businesses trying to get visibility? The Importance of Curb Appeal. First impressions are typically formed in a matter of seconds.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in
SiliconHills
APRIL 30, 2020
Silverton Partners, based in Austin, announced this week that it has closed on Fund VI at $144 million, its largest fund to date. The venture capital firm, founded in 2006, focuses on early-stage companies and just in the last two years, its seed-funded startups have exited for a combined $3.2 billion, according to the firm. Those […]. The post Silverton Partners Raises $144 Million Fund Focused on Investing in Early-Stage Startups Primarily in Austin and Texas appeared first on SiliconHil
The Startup Magazine
APRIL 30, 2020
Your packaging is arguably the most important part of the product. The packaging is the key to selling the product in the final stage of the sales funnel, and it protects the product on the shelf and in the customer’s home. It can also easily cause the product to be lost in the crowd, or you to lose the sale if you haven’t kept up with the times. This is why you should always consider whether your packaging is up to par, and whether it could use a redesign.
Start Up Roar brings together the best content for start up professionals from the widest variety of industry thought leaders.
VC Adventure
APRIL 30, 2020
I wrote recently about the The Finance Assistance Network (FAN) , that I helped set up (along with Lew Visscher and Phil Votteiro) three weeks ago to offer pro bono financial advice to small businesses affected by COVID-19. So far the network has helped almost 200 companies navigate questions around surviving in the post-Covid work and to access PPP and other federal assistance.
Berkonomics
APRIL 30, 2020
So, you’ve been at this for years through thick and thin, great days and days in which you’ve had better times. Much of your job has become routine. But it feels good to see your “baby” grow and others buy into your vision. That daily routine. It is human nature for you and every entrepreneur to fall into a routine of taking care of day to day issues, meetings, communicating with customers and shareholders.
thebarefootvc
APRIL 30, 2020
“Edge computing” has been heralded as a way to increase access to real-time information and to analyze that information more efficiently. But in this moment of public health crisis, we should recognize a potentially significant opportunity that these technologies offer beyond efficiency: the ability of edge computing to weather massive disruption. To see why, it’s worth remembering what edge computing involves.
Jeff Hilimire
APRIL 30, 2020
I’m sure I’m not alone in having to, over the last month, figure out how to be productive while working from home. The more weeks that go by, the more I realize that this working from home thing might be part of our ‘new normal’, so I better get with the picture and find a way to stay on the ball. Below is a breakdown of the hardware and software that I’m currently using to get things done.
ReadWriteStart
APRIL 30, 2020
In the world of startups, there are about 9 failed businesses for every single one that succeeds. It’s the kind of statistic that’s enough to keep even the most seasoned founder up at night. If you take a peek inside that statistic, you’ll also find that the majority of startups that fail (besides those that were badly conceived in the first place).
ConversionXL
APRIL 30, 2020
At some point, personalization may seem like a good next step to level up CRO efforts. But companies—if and when personalization does make sense—often try to use algorithms immediately, relying on AI and machine learning to create personalized experiences. Many also get started with marketing tools that have data collection and AI built-in, resulting in a fragmented experience for the customer and suboptimal results for the company.
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