Mon.Nov 13, 2017

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Building A Culture Of Diversity In The Workplace

YoungUpstarts

by Patricia Reed, mentor at Female Founders. Recent revelations on the alleged abuses of Harvey Weinstein and other powerful Hollywood figures have pushed the pitfalls of organizational culture into the limelight. Company culture is a key factor in the talent selection process and plays an important part in the success and growth of major firms; but is ‘culture fit’ really the right answer to diversity and inclusion in the workplace?

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Too many investors become a “no machine” — here’s how to avoid it

The Next Web

It’s no secret that venture investors hear a lot of pitches. In fact, it is not uncommon for us to see several thousand a year and invest in less than one percent of the startups making them. As you might imagine, we say no — a lot. You may have heard other investors comment that saying no is one of the hardest parts of the job and it’s true. It often seems as though I have to tell great founders with great ideas “no” when I wish I didn’t have to.

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How To Effectively Use Merchandising To Boost Brand Recognition

YoungUpstarts

Successful merchandising and branding is the substantial growth driver of any business. Marketing techniques such as visual merchandising are an important way to build a strong brand and consumer association throughout the entire process. Simple yet effective techniques, such as impactful cardboard displays and unique signage, are great ways to boost your brand recognition.

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How To Get A Response To Your Cold Email

YFS Magazine

When you write cold emails with the intention of getting a response, you are helping your future email deliverability. Here's how to get started.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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The Outcome of Incorporating Strong Visuals in Your Marketing

YoungUpstarts

The importance of a visual identity in marketing has always been understood. Going back to the earliest days of print advertising, companies always tried to utilize distinctive visual elements to help grab and retain the attention of viewers. With the advent of television, that ability expanded into video, enabling broader use of devices such as spokespersons, mascots, and jingles that included video in addition to audio.

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The MBA Is Dead! (Long Live the MBA!)

Eric Friedman

(A huge thanks to my friend and the founder and CEO of Andie – Melanie Travis who prompted me to finally write up my thoughts on this topic and was nice enough to let me guest post. – this something I have been only talking to people about over the years, and excited to share publicly below.). I talk to a lot of folks at interesting crossroads in their careers and many times the topic of getting an MBA comes up.

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Zebras Uniting at DazzleCon

Feld Thoughts

Yesterday, I wrote about the upcoming CO Impact Days. In it, I pointed to a Medium post titled Zebras Fix What Unicorns Break , which turns out to be the Zebra Manifesto. Per the manifesto, a Zebra (unlike Unicorns) are real: Zebra companies are both black and white: they are profitable and improve society. They won’t sacrifice one for the other. Zebras are also mutualistic: by banding together in groups, they protect and preserve one another.

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What A Failing Business Looks Like

YoungUpstarts

by Robert Bethel, author of “ Strengthen Your Business: Fail-Proof Strategies from the Man Who Has Rescued 77 Businesses “ One company I took over was a large manufacturing facility. The company was seven years old, had over one hundred employees, and produced about fifteen products. It was also $6 million in debt. The two men who owned it had never made a profit.

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How to Buy an E-Commerce Store and Take It to the Next Level

The Startup Magazine

Buying an e-commerce store for the first time is an exciting time. It’ll give you the chance to own an e-commerce business that’s already established and has a small client base for you to work with. However, buying an e-commerce store alone won’t guarantee that it’s a success, as you’ll need to build on that foundation to help it grow in the future.

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Microsoft CEO Satya Nadella Tells UT Austin Students Empathy is the Key to Innovation

SiliconHills

By LAURA LOREK Publisher of Silicon Hills News Two tech giants took the stage at Hogg Memorial Auditorium at the University of Texas at Austin on Monday afternoon to talk about technology and Microsoft. UT President Gregory L. Fenves introduced them. Microsoft’s CEO Satya Nadella visited Austin to meet with students, entrepreneurs and business partners. […].

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Shortcuts for the Perfect Startup

The Startup Magazine

Running a startup means operating under tight budgets, solving problems creatively and persevering until you’re able to grow and expand. This puts an incredible amount of strain on a person, so if you’re running a startup, then you need to take every shortcut you can get and turn it into profit. Becoming an entrepreneur is a huge sacrifice, so it’s up to you to make sure that it pays off.

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Monday Motivation – It Takes Courage to be Different

Hearpreneur

This motivational video featuring TD Jakes is for entrepreneurs, startups and business owners to start their week off on the right foot.

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My Advice for StartUps Looking to do Business in China

The Startup Magazine

I run a consultancy where I advise organisations on commissioning artists – often within new build projects but also exhibitions and cultural strategy across the UK and China. Businesses are often curious about how to work with artists. My role is to develop creative briefs and broker relationships that put the right people together. My original plan was to take UK artists to China to exhibit and take commissions and whilst I have done that to some extent, much of my work has been as a consultan

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What Great Bosses And Great Employees Have In Common

Startup Professionals Musings

Everyone in business loves to complain about their boss, and a classic Gallup study found that 50 percent of current employees have left at least one job in their career to get away from a bad manager. When asked for clarification, the most common reason seems to be a managers lack of clarity in setting expectations, which is obviously one of the most basic of employee needs.

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Pros and Cons of Outsourcing Your Web Marketing

The Startup Magazine

As a business owner, attention and focus are mostly invested in the actual production and service of products or services. A lot of time is put into ensuring quality and customer satisfaction. With those two factors, not much time or resources is left to be placed on actual web marketing of the product or service. Yet, without a good online presence, the product or service may very well go unnoticed, no matter how great or innovative the product/service is.

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Lessons on leadership during extreme change from Jeffrey Immelt, former CEO of GE

Jeff Hilimire

I’ve recently made a commitment to read more, with a goal of one hour every day. Leaders such as Warren Buffett and Mark Cuban credit reading (and therefore, learning) every day as the biggest reason they’ve been successful. I also believe that, as an entrepreneur, reading is instrumental to improving because there is literally no rulebook for entrepreneurship – its up to you to grow and learn along the way.

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No Shelf Life: Why Selling Insurance May Be Right for You

Up and Running

They say that some people are born entrepreneurs. While this is certainly true, there are also lots of us who know we have the drive and skills to run our own business if we could just decide on the right product or service to offer. If you’ve been searching for the perfect business for you, you’ve probably considered many factors such as time commitment, initial startup costs, and competition.

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Product Packaging and Why Its Important

The Startup Magazine

Top product manufacturers pay a lot of money to have their labels designed by professionals and for good reason. The packaging of a product has a big impact on peoples’ purchasing decisions. If a product is great but the label is bland, then it will almost certainly have a negative impact on sales. Product packaging is critical to positioning and customer satisfaction.

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[Interview] Nellie Mayshak, Founder Of Canaf Consulting Associates

YoungUpstarts

For the last 17 years, Nellie Mayshak has been traveling around the globe, undertaking one high profile initiative after another in an effort to help nations recover and reform rational systems of government and public service after extended periods of disruption, if not chaos. Nellie Mayshak does it through the consulting firm she founded , Canaf Consulting Associates, after many years of experience in senior roles with the provincial government of Ontario.

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