Wed.Jun 27, 2018

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Digital Entrepreneurs — Learn From These 3 Great Business Websites

YoungUpstarts

When you’re setting up a brand-new business, a well-designed website is the engine that powers online presence and performance. It can help you capture traffic from key customer demographics, establish a unique personality and build a loyal customer base. But none of this happens by accident — here are lessons prospective digital entrepreneurs can learn from three great business websites. 1.

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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Here are the most common slip-ups when you’re trying to build effective marketing campaigns—and how you can address them: 1.

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Keys to Business Growth for Professional Services

Duct Tape Marketing

Keys to Business Growth for Professional Services written by John Jantsch read more at Duct Tape Marketing. Sure, people in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don’t dedicate time to the growth of their company (or simply don’t know where to start to do that).

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Tech Marathoners: John Wookey Part 2

deal architect

We ran yesterday Part 1 of the interview with John Wookey. Part 2 below focuses on his view of the future of the industry. The next-gen of apps will "give more than they take" AI is being delivered now as.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Three Customer Discovery Tips For Building An Innovative Company

YoungUpstarts

by Joanna Malaczynski, founder of DESi. If you are building an innovative company, you will have to spend a good chunk of your time on customer discovery. Here are three tips for you based on my discussions with entrepreneurs who have come before you: Take Time to Understand the Needs and Expectations of Your Customers. Before you do anything else, you need to take time to understand the needs and expectations of your customers on an ongoing basis as you develop your product and business.

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Tech Marathoners: John Wookey Part 2

deal architect

We ran yesterday Part 1 of the interview with John Wookey. Part 2 below focuses on his view of the future of the industry. The next-gen of apps will "give more than they take" AI is being delivered now as.

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Book and Survey: Depression – A Founder’s Companion

Feld Thoughts

Mahendra Ramsinghani, my friend and co-author of Startup Boards: Getting the Most Out of Your Board of Directors , is starting work on his third book to be titled Depression – A Founder’s Companion. If this is an important topic to you, please spend 10 minutes on the survey Mahendra is doing. After the recent passing of Kate Spade and Anthony Bourdain, the conversation around depression and suicide has escalated in a generally constructive way.

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How Important Is The Legal Department For A Startup Company?

YoungUpstarts

Launching your own startup company takes courage, vision, creativity and determination. You have to align your business model to the needs of the market, find competent staff to execute your plans, develop a high-quality product, invest in marketing and set up a corporate network that can boost growth and revenue. Briefly, the daily planner of a startup CEO can be quite hectic.

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You Can’t Succeed At Sales And Be Delusional Too

YFS Magazine

As an entrepreneur, you are inherently a salesperson. So, when you ask people to part with their money you are bound to hear some no's.

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Post-Millennial Marketing: How to Market Effectively To Generation Z

crowdSPRING Blog

Millennials have starred in marketing headlines for the past several years. But, did you know that Generation Z will make up about 20% of the workforce and 40% of consumers by 2020? While few agree on exactly where the cut-off between Millennials and Generation Z is , (is it 1995? 97? 98?) everyone can agree that a new generational cohort has arrived on the scene.

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U.S. Air Force Sec. Wilson Launches AFWERX Innovation Lab at Capital Factory

SiliconHills

By LAURA LOREK Publisher of Silicon Hills News The U.S Air Force Secretary Heather Wilson officially launched AFWERX, an innovation lab, at Capital Factory on Wednesday. AFWERX is like the skunkworks of the Air Force. It allows military personnel to collaborate with industry, educators, entrepreneurs and others on new ideas and products without dealing with […].

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Post-Millennial Marketing: How to Market Effectively To Generation Z

crowdSPRING Blog

Millennials have starred in marketing headlines for the past several years. But, did you know that Generation Z will make up about 20% of the workforce and 40% of consumers by 2020? While few agree on exactly where the cut-off between Millennials and Generation Z is , (is it 1995? 97? 98?) everyone can agree that a new generational cohort has arrived on the scene.

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What Living in Silicon Beach Has Taught Me About Innovation

Growthink Blog

I live and work in Playa Vista - that part of Los Angeles effectively known as “Silicon Beach” for the hundreds of technology companies started and headquartered in the area. Companies like Snap, Hulu, Dollar Shave Club, TigerText, and TrueCar. And from it, I have learned a big lesson about business innovation. You see, around me are lots of business people who believe not just that innovation is easy, but that it’s actually what business is - i.e. disrupting the status quo via discovering and d

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Business as a force for good

Jeff Hilimire

One of my “missions,” if you will, is to show that you can do well by doing good. Put another way, you can build a business that grows and achieves great things, while also working hard to make your community (and the world) a better place. If I can show that it’s possible to kick butt and help others at the same time, the hope is that more leaders of companies will follow suit.

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13 Entrepreneurs Share Ideas on How to Think Bigger

Hearpreneur

How do you free yourself from limitation set by you? How do you ensure you realize your full potential? These are the questions that most of us face when trying to implementing a new idea or grow your existing business. The truth is, breaking from these limitations requires great resilience and a resolve of focus regardless of the situations surrounding us.

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Transcript of A Guide to Content Strategy and Brand Storytelling

Duct Tape Marketing

Transcript of A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jansen. My guest today is Kyle Gray. He is the founder of The Story Engine. That’s thestoryengine.co.

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A Guide to Content Strategy and Brand Storytelling

Duct Tape Marketing

A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Kyle Gray. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing.