Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

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Campaign Cost Viral Marketing 167

YFS Magazine

FEBRUARY 25, 2017

A desk job and a guaranteed paycheck may be a comfort for some. But the ability to live each day fully, on my terms, is comfort for me. This article Why I Left My First Full-Time Job To Become An Entrepreneur appeared first in YFS Magazine.

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David Cohen

FEBRUARY 25, 2017

Time and time again I’ve seen how important quality relationships are to a startup’s success. I really appreciated the focus on authentic connections in Jordan Fliegel’s book Coaching Up! Jordan is an alumnus of Techstars, and his company, CoachUp , is a service that connects athletes with private coaches. He started CoachUp because of his life-changing experience with a private coach, and his desire to make that opportunity available to more kids.

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Jordan Cofounder Boston Developer 48

YFS Magazine

FEBRUARY 25, 2017

Global business is the new normal. So here's how to keep your business running smoothly when you are globe trotting and hotel hopping. This article How To Travel And Run Your Business Simultaneously appeared first in YFS Magazine.

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Global 124

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

Startup

Duct Tape Marketing

FEBRUARY 25, 2017

Weekend Favs February 25 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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