Wed.Mar 31, 2021

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. Cold email and referrals have often been quite effective. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments.

Audience 127
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The Current State of Angel Investment for Small Businesses and Startups

Up and Running

When the pandemic hit, we were all left with a bitter taste in our mouths — especially as business owners. Uncertainty was a constant, sales and customer interest were wildly volatile and for many businesses, it became less about planning for the rest of the year and more about surviving the next few months. . My company, Circle 5 Books , which focuses on web and marketing copy, did not take much of an active stance on the pandemic.

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5 Benefits Of Business Leadership By Asking Questions

Startup Professionals Musings

I’m a big fan of the old adage "There are no stupid questions, only stupid answers." We have all heard questions that begin, "This may be a dumb question, but …" used effectively by smart people who are not afraid of risking ridicule by challenging a questionable assertion from an intimidating speaker. Most people in business seem to expect their leaders just to give orders.

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3 Online Careers That Are More Relevant Now

Women Entrepreneurs Can

The advent of the world wide web opened up usage of the internet to everybody and many industries spawned as a result; chat rooms, social media, and online gaming to name a few. Subsequently however, the web nearly died following the “dotcom bubble” burst and many people who relied on the internet as a means of income suffered job losses and financial ruin.

SEO 52
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Shipping Tips For Small Businesses

YoungUpstarts

No matter where you are in the growth of your business, if shipping is part of your business, then you need to get it right. The post Shipping Tips For Small Businesses appeared first on Young Upstarts.

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Organic Shares or SEO Rankings: Which Should You Prioritize?

ConversionXL

We’re told time and time again, producing high quality content is one of the highest value activities you can do for your business. Yet, the question remains, what does high quality content actually mean and how do you measure it? With content marketing, it can be easy to get lost in the noise and miss what matters. For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank.

SEO 163

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How To Grow Your Restaurant Business In 2021

YFS Magazine

As we forge ahead amid vaccine rollouts, variants of concern, and disease progression, it is time to focus on growth and a post-Covid future.

Sales 153
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Growth Funding Recap for March 2021

Growthink Blog

Growthink Capital Research tracked $15.4 billion in new venture funding in March 2021, a significant increase from the $8.5 billion we tracked in February. The month’s biggest funding event belonged to the food/alcohol/snack delivery company GoPuff, which raised $1.15 billion as a follow-up round to the $380 million it raised in October. In a typical […].

Finance 118
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12 Entrepreneurs Reveal Their Favorite Disruptors

Hearpreneur

The digital age has seen new disruptors innovate the best solutions to counter common problems people face. While there are countless disruptors in each industry, there are those who become one’s favorite for different reasons. We asked entrepreneurs and business owners who are their favorite disruptors and here are the responses; #1- Elon Musk. Photo Credit: Fred Hoffman.

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Measuring Impact: Guidelines for Nonprofit Leaders

Board Effect

As a leader of a nonprofit, you’re working very hard to fulfill your nonprofit’s mission. That said, are you sure that the work you’re doing is having the kind of impact you expect within your community? To be more specific, can you quantify your nonprofit’s outcome with measurable results? These are all good questions for your board to be discussing.

Metrics 92
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7 Common Elements When Transitioning from Founder to CEO

The Entrepreneurial Mind

When entrepreneurs start their first business, not only is it their first time as a business owner, but also their first time as a CEO. Being the “CEO” means very little in the early days, but as the company grows, the title of CEO takes on more meaning. Defining your role and your style as […]. The post 7 Common Elements When Transitioning from Founder to CEO appeared first on Dr Jeff Cornwall.

Founder 82
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How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend

Duct Tape Marketing

How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with With Chase Chappell. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

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Global Expansion: Should You Launch Your Brand in a Developing Nation?

Women Entrepreneurs Can

When someone starts a business, and it becomes highly successful, that person’s thoughts often turn to expansion. After all: entrepreneurs launch new businesses because they want them to grow, and they want to build their brands. One thought that often enters the minds of entrepreneurs is whether they should expand their brands overseas. Markets in developing countries are often lucrative choices for businesses.

Global 52
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Is there a marketing crunch in Israel? A chat with an Israeli Unicorn CMO

VC Cafe

Israeli startups raised over $2 billion in March 2021 alone. As the startup ecosystem in Israel scales, so must the teams leading the growing number of Israeli unicorns. Is there a marketing crunch in Israel? How should Israeli startups think about marketing? In the previous episode, we’ve heard from experienced CMO Hila Shitrit Nissim , and today VC Cafe features Ran Avrahami *, Chief Marketing Officer at Appsflyer, a leading SaaS mobile marketing analytics and attribution platform.

Marketing 179
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4 Opening Questions for Engineering Interviews

Women Entrepreneurs Can

For the average recruiter, it is getting harder and harder to find the perfect new hire. Hundreds of applications may come in for one position, taking countless hours to wade through in order to find suitable options for an interview. If you are looking for the experience and qualifications that Joe Rameyengineer expert has, you will want to follow this guide of interview questions with each engineering candidate.