Sat.May 21, 2022

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Weekend Favs May 21

Duct Tape Marketing

Weekend Favs May 21 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.


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How to Get Started with Outsourcing Tasks and Departments

Women Entrepreneurs Can

If you’re like most business owners, you’re always looking for ways to save time and money. One of the best ways to do that is by outsourcing some of your tasks and departments. Outsourcing can be a great way to get things done faster and cheaper than you could do it in-house.

What Do Business’s Use Data Integration For And How Do They Approach It?

Women Entrepreneurs Can

You might be shocked to learn that data integration has become prevalent across a wide range of industries, such as retail, healthcare, finance, and others. Businesses have realized that integrating data is the only way to fully realize its potential.

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

How to Make a Good First Impression When Clients Visit Your Business

Women Entrepreneurs Can

Maintaining a strong first impression is key to retaining customers and building your business. The following blog will discuss some tips on making sure that your clients have the best experience when they visit your company.