[Interview] Bo Zou, Toronto-Based Digital User Experience Specialist And Thought Leader
YoungUpstarts
JANUARY 31, 2018
Remember Pokemon Go? It wasn’t even two years ago that this free, location-based augmented reality mobile game took the world by storm. It drove millions of people out of their living rooms and onto the streets, into parks, museums and stores, glued to phones that would reveal mythical creatures to catch along the way. Toronto’s Bo Zou says the Pokemon craze is a noteworthy example of how digital user experience informs, inspires and transforms collective human behaviours.
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