Sun.Jun 23, 2019

6 Clues To The Right Employees For Your New Venture

Startup Professionals Musings

Entrepreneurs are usually highly creative and innovative, but many innovative people are not entrepreneurs. Since it takes a team of people to build a great company, the challenge is to find that small percentage of innovative people, and then nurture the tendency, rather than stifle it.

Website Credibility: A 39-Point Checklist


If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies have an uphill credibility battle every time a new visitor lands on their site. What’s website credibility?

4 Reasons You Shouldn’t Send Mass Emails By Yourself

The Startup Magazine

Mass emailing has been around for quite a while but it’s still a very effective way to communicate with a large number of people at the same time. There used to be a time when everyone had to personally send bulk email message from a regular email provider. Photo by Muukii on Unsplash.

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Sales Copy: 7 Never-Fail Principles


Why is it that some books become bestsellers and others can hardly sell a 100 copies? Why do you read some books with passion and interest but can’t get past the first 10 pages of others? What’s the difference? It’s simple: word choice.

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Why Your Business Needs Social Media in 2019

The Startup Magazine

Gone are the days when marketing of products and services was limited to mainstream media, the use of billboards, flyers, and word of mouth. Today, social media has become an essential marketing strategy in Houston for businesses of all sizes.

5 Types of usability testing methods for websites and businesses

Our Own Start-up

Usability testing isn't a one-time thing. It should, therefore, be implemented to explore, assess, and compare the product.