Sun.Sep 19, 2021

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8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

Every new business dreams of becoming the premier brand in their space, like Starbucks is to coffee, and Apple is to consumer electronics, but they have no idea how difficult that is to achieve. In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be an “apostle brand” – one that inspires enduring trust, loyalty, and endorsement.

Boston 381
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Benefits of Outsourcing Your Business’s Bookkeeping

Our Own Start-up

Bookkeeping is an essential part of your business. Continue reading to learn how your company can benefit from outsourcing your bookkeeping. The post Benefits of Outsourcing Your Business’s Bookkeeping first appeared on Our Own Startup.

Startup 95
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Get Different is being released!

Mike Michalowicz

This week, my new book Get Different will be released. Gulp. After years of marketing research, beta classes and experiments on my own company, it’s time to share what I know is the best recipe for your marketing success. I remember when I began my first business. Just the phrase, “marketing”, made me cringe. I thought my work would speak for itself, and soon everyone who needed me would find me via word of mouth.

Sales 60
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Workplace Burnout: Daily Habits To Keep It In Control

Our Own Start-up

A hectic schedule and upcoming deadlines can cause great havoc on your mental as well as physical health. The post Workplace Burnout: Daily Habits To Keep It In Control first appeared on Our Own Startup.

Startup 52
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in