6 Keys to Marketing Customer Experience vs Products
Startup Professionals Musings
AUGUST 4, 2017
Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the
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