February, 2022

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5 Key Points Of Focus For Every Scalable New Venture

Startup Professionals Musings

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Maybe it’s time to look harder at the mantra of a new breed of gurus and successful entrepreneurs, including Steve Blank and Eric Ries , called “nail it then scale it” (NISI).

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Who’s lying?

A Smart Bear: Startups and Marketing for Geeks

(source). We had been flying for four hours, but both gas gauges still read “full.” I didn’t need a pilot’s license to know that couldn’t be right, nor to feel the rush of adrenaline in my gums at the thought of the engine sputtering to an eerie quiet death, propeller blades windmilling as we scream “mayday mayday” and “set it down over there” like in the movies, hopefully including the part where the heroes confidently stride away while the

Analytics 248
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Love Your Communication Results

Rembrandt Communications

Is Cupid’s arrow missing your customers right now? Valentine’s Day is near, but you may not feel the love… especially when you look at the financial statements for your business. If this sounds familiar, it’s time to make some communication changes for better results! Do customers love the way you communicate? How to Mend Your Broken Heart Over Lacking Sales!

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Great Ideas Will Die on the Altar of Apple’s Fee

ReadWriteStart

Up until the trial between Fortnite publisher Epic and Apple , most people probably weren’t aware of just how astronomically high a fee Apple charges developers for offering in-app purchases through the App Store. I’d wager that most people would probably assume it’s somewhere close to the 3% average fee charged by merchant processors to take credit cards.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Top Tips for Improving Warehouse Productivity and Efficiency

The Startup Magazine

In many business sectors, warehouse operations are at the heart of success. When these operations are efficient, companies can meet customer demand quickly and maintain stable costs. If warehouse productivity is low, companies lose not just money but credibility also. However, warehouse productivity and efficiency depend on many factors. Image by Merio from Pixabay.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. And when it comes to people, you need buy-in from all over the organization. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. And fail fast. A marketing growth strategy is about small and incremental wins that build up over time.

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More Trending

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How To Create A Brand Name For Your Company

Duct Tape Marketing

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rob Meyerson. In this episode of the Duct Tape Marketing Podcast , I interview Rob Meyerson. Rob is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy, and identity firm. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service.

Naming 75
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PR Crisis Management: 7 Steps to Successfully Handle Your Next Crisis

Board Effect

A poorly managed crisis could cost your nonprofit its reputation, yet developing a solid PR crisis management plan could help maintain the public’s trust through the worst possible crisis. Has your board discussed the types of crises that could happen? The risk of crises and how to handle them should be part of every nonprofit board’s risk management plan.

PR 98
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How R&D Investment Grows Your Business

ReadWriteStart

Looking for a competitive edge, many companies from multiple industries are investing in R&D. Standing for research and development; this activity ultimately creates winning opportunities for the companies leveraging it. Let’s find out the R&D investment meaning and the reasons why invest in research and development, following the example of industry-disrupting companies.

Offshore 140
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Mark Hauser’s Hauser Private Equity Spearheads Major Deals in Industrial Sector

The Startup Magazine

Within private equity there are certainly sectors that drum up more attention than others. Real estate has long been considered a sound investment, and has become even more popular in recent years as historical data has shown the market’s relatively low volatility. On the other side of the spectrum, the idea of finding a unicorn has attracted many investors toward the much riskier venture capital and emerging technologies.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth.

Retention 113
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30 Entrepreneurs Explain How They are Incorporating Social Entrepreneurship in Their Business

Hearpreneur

It’s argued that social entrepreneurship is the new business model due to its ability to help one connect with the world and live a purposeful life while serving others. It also improves the image of business through collaborations and fosters relationships for a better society. We asked entrepreneurs and business owners how they’re incorporating social entrepreneurship and here are the responses. #1- Being greener.

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What a CFO Can Do For Your Agency

Duct Tape Marketing

What a CFO Can Do For Your Agency written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Blumer. In this episode of the Duct Tape Marketing Podcast , I interview Jason Blumer. Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches.

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Understanding the Importance of Board Transparency

Board Effect

Leading With Purpose and the Need for Board Transparency . Board transparency was already a red-hot issue when the pandemic swept across the globe, opening up newer concerns about transparency. On the one hand, transparency is a good thing as it inspires trust and credibility. On the other hand, it could put confidentiality at risk. Today’s mission driven organizations have more good reasons than ever to be transparent.

Salary 93
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Is Staff Augmentation Right for You at this Time?

ReadWriteStart

Considering the enormous costs of hiring, training, and maintaining an entire department, staff augmentation may be the solution. What does the IT industry expect from its employees? Today, we expect excellent service, a competitive mindset, and a professional attitude in the IT industry. Of course, some would say this is almost impossible to get. Yet with a trusted staff, it’s par for the course.

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Mark Stiffler Discusses How Performance Management Can Benefit Organizations

The Startup Magazine

Every organization wants to be successful. But what is the key to success? Many people would say it’s performance management. Performance management systems help organizations track and improve their employee productivity. By using performance management, businesses can identify areas where employees need improvement and develop strategies to help them meet their goals.

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Burning Platform: Why are smart factories so dumb?

deal architect

In the 69th episode of Burning Platform, we host Dan Miklovic of The Analyst Syndicate. He was a colleague of mine at Gartner and has over five decades of manufacturing experiences in various roles and industries. We discuss massive changes.

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8 Keys To A Multi-Generation Team Culture That Works

Startup Professionals Musings

It’s a whole new world out there in the workplace. Millennials want work that matters, and don’t care for hierarchies. Boomers are coming back to work, but because of their experience, they may be insulted by constant feedback. All prefer more flexible hours, the chance to work from home, and the traditions of lifetime loyalty to one company no longer apply.

Employee 368
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Is It Too Late To Start A Podcast?

Duct Tape Marketing

Is It Too Late To Start A Podcast? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Franks. In this episode of the Duct Tape Marketing Podcast , I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world’s largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media.

CPA 92
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Cannabis Retail: 4 Things to Make Your Job Easier

Women Entrepreneurs Can

Getting into the marijuana industry right now is quite a good decision. This business has been booming for the past few years and is showing no signs of stopping. The sale of marijuana is predicted to double by the year 2035. It is important to know certain things if you want to get into cannabis retail. It is still illegal at the federal level which makes compliance and tracking quite hard.

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Is The Internet A Commodity Or A Differentiated Product?

YoungUpstarts

Is the internet a commodity? Well, anything that is produced to be sold or exchanged in the market is a commodity. The post Is The Internet A Commodity Or A Differentiated Product? appeared first on Young Upstarts.

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Top 9 Reasons to Choose Cloud App Development

The Startup Magazine

Since the start-up boom, many professionals from huge firms have moved to smaller ones. In the past, small businesses were unable to provide the tools they needed to address a wide range of business issues. When it comes to IT, small and big enterprises may now compete on equal footing because of the cloud app development company services. Starting a business has never been easier than it is now, thanks to cloud computing.

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Analyst Cam: Limeloop – Circular Economy Logistics

deal architect

As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ) as part of my Analyst Cam series. This time it is Ashley Etling, co-founder and CEO of Limeloop, which is blending material.

Cofounder 221
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6 Essential Elements For Kickstarting Your Business

Startup Professionals Musings

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message.

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How To Survive And Profit From Radical Change

Duct Tape Marketing

How To Survive And Profit From Radical Change written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jonathan Brill. In this episode of the Duct Tape Marketing Podcast , I interview Jonathan Brill. Jonathan is a speaker and advisor managing director of Resilient Growth Partners and a board member at Frost & Sullivan. He’s also the author of Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change.

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9 Powerful Ways You Can Use Neuromarketing To Grow Your Business

crowdSPRING Blog

Neuromarketing helps us understand people's psychological triggers, motivations, and buying behaviors. Here are 9 ways marketers can use neuropsychology to improve marketing.

Marketing 162
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How Franchisees Can Recruit Successfully And Retain Top Employees

YoungUpstarts

Chris Buitron shares some tips that can help franchisees looking for good employees they can rely on, along with ways to keep them once they’re hired. The post How Franchisees Can Recruit Successfully And Retain Top Employees appeared first on Young Upstarts.

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What is employer branding and why is it important?

The Startup Magazine

Employer branding is the reputation and image of a company as perceived by employees (past and present), competitors, and customers. All companies have an employer brand, whether this has been intentionally developed or not. An effective employer brand is like a series of promises to staff and customers; it should connect an organisation’s values, attitude to staff and wider policies and ethical standards, and be closely affiliated with the company’s visual brand.

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Burning Platform: Digital Value Trends

deal architect

In the 68th episode of Burning Platform, we again host Tamas Hevizi, Global Head of Private Equity at Automation Anywhere to discuss trends he is seeing in digital markets from an investor perspective. He was previously a guest in December.

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7 Ways To Solidify The Confidence You Need To Succeed

Startup Professionals Musings

You can’t win as an entrepreneur or business owner without full confidence in your own ability, as well as in your solution and business model. As an angel investor in startups, I always look for this self-confidence, no matter how innovative the solution. Of course, you can be overly confident or unrealistic in your expectations, without the skills or plans to run a business.

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Helping Entrepreneurs Buy And Sell Their Agencies

Duct Tape Marketing

Helping Entrepreneurs Buy And Sell Their Agencies written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Amanda Dixon. In this episode of the Duct Tape Marketing Podcast , I interview Amanda Dixon. Amanda is the Co-founder at Barney an M&A firm that specializes in the digital marketing space. She’s also a Forbes 40 under 40 award recipient.

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4 Security Best Practices to Implement for Your Business in 2022

Up and Running

As the world recovers from the COVID-19 pandemic and people return to the office, businesses are taking the opportunity to update their security policies and procedures. Since many companies are now adopting a hybrid model, a mix of remote and in-office work, there will be risks from every angle — both physical and digital threats. To protect your business, here are some security best practices to consider implementing in 2022. 1.

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5 Questions To Ask When Naming Your Business

YoungUpstarts

Choosing a name for your business? Here are five questions you need to ask yourself when picking a business name. . The post 5 Questions To Ask When Naming Your Business appeared first on Young Upstarts.

Naming 244
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How to Start an Accounting Firm

The Startup Magazine

Do you have a passion for numbers and bookkeeping? Are you looking for a way to start your own business? If so, creating an accounting firm may be the perfect option for you. This guide will outline everything you need to know about launching your accounting practice, from setting up your business structure to finding clients. If you’re ready to embrace self-employment, keep reading!

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Passage Lands $4 Million in Funding for Password Application to Allow Face or Fingerprint Access to Websites

SiliconHills

A year ago, Anna Pobletts and Cole Hecht hatched the idea for Passage, a passwordless authentication service for a website that uses biometrics. They were both working at an Austin-based cybersecurity company when they decided to launch their own venture. This week, Passage emerged from stealth operations and launched its beta, and announced $4 million […].

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10 Qualities That Will Make You Stand Out In Business

Startup Professionals Musings

To be successful starting a business, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like the judges are searching for on American Idol. But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere.