Apologies to Train, but I need to twist their words to
“I need a sign to let me know you're here All of these lines are being crossed over the Twitter channel..”
I recently chanced upon a GAMEC printout from 1997. GAMEC was Gartner’s ticketing system which scheduled and documented analyst conversations with technology customers. From 1995 to 1999, I estimate I was assigned close to 8,000 GAMECs. Several times a day, a week, a month, a year it was our finger on the market pulse. Oh, we listened to plenty of vendor pitches, but as my colleague Jeff Comport taught me the relentless “dull roar” kept us in touch with market realities.
That dull roar today is the Twitter stream. It is relentless as well and keeps you in touch with the market. With one big change. It is mostly from vendors or market watchers writing about vendor sourced news or events. Two weeks ago, IBM’s Connect summit dominated the conversation. Last week the airwaves were filled with SAP/SuccessFactors talk. This week it will be from SAP’s analyst summit. What is striking is how few buy side signals filter through.
I have my own way of compensating. My consulting and my books keep me in touch with many CIOs and technology buyers. Like I did last week, I post about P&G, Burberry and NOAA innovations on New Florence.
That is True North. It was the best lesson Gartner taught me…
“….Cause my TV set just keeps it all from being clear………”
Comments
Calling all Buyers
Apologies to Train, but I need to twist their words to
“I need a sign to let me know you're here All of these lines are being crossed over the Twitter channel..”
I recently chanced upon a GAMEC printout from 1997. GAMEC was Gartner’s ticketing system which scheduled and documented analyst conversations with technology customers. From 1995 to 1999, I estimate I was assigned close to 8,000 GAMECs. Several times a day, a week, a month, a year it was our finger on the market pulse. Oh, we listened to plenty of vendor pitches, but as my colleague Jeff Comport taught me the relentless “dull roar” kept us in touch with market realities.
That dull roar today is the Twitter stream. It is relentless as well and keeps you in touch with the market. With one big change. It is mostly from vendors or market watchers writing about vendor sourced news or events. Two weeks ago, IBM’s Connect summit dominated the conversation. Last week the airwaves were filled with SAP/SuccessFactors talk. This week it will be from SAP’s analyst summit. What is striking is how few buy side signals filter through.
I have my own way of compensating. My consulting and my books keep me in touch with many CIOs and technology buyers. Like I did last week, I post about P&G, Burberry and NOAA innovations on New Florence.
That is True North. It was the best lesson Gartner taught me…
“….Cause my TV set just keeps it all from being clear………”
Calling all Buyers
Apologies to Train, but I need to twist their words to
“I need a sign to let me know you're here
All of these lines are being crossed over the Twitter channel..”
I recently chanced upon a GAMEC printout from 1997. GAMEC was Gartner’s ticketing system which scheduled and documented analyst conversations with technology customers. From 1995 to 1999, I estimate I was assigned close to 8,000 GAMECs. Several times a day, a week, a month, a year it was our finger on the market pulse. Oh, we listened to plenty of vendor pitches, but as my colleague Jeff Comport taught me the relentless “dull roar” kept us in touch with market realities.
That dull roar today is the Twitter stream. It is relentless as well and keeps you in touch with the market. With one big change. It is mostly from vendors or market watchers writing about vendor sourced news or events. Two weeks ago, IBM’s Connect summit dominated the conversation. Last week the airwaves were filled with SAP/SuccessFactors talk. This week it will be from SAP’s analyst summit. What is striking is how few buy side signals filter through.
I have my own way of compensating. My consulting and my books keep me in touch with many CIOs and technology buyers. Like I did last week, I post about P&G, Burberry and NOAA innovations on New Florence.
That is True North. It was the best lesson Gartner taught me…
“….Cause my TV set just keeps it all from being clear………”
December 12, 2011 in Industry Commentary | Permalink