Sat.Dec 19, 2015 - Fri.Dec 25, 2015

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Your 2016 Budget: A Cost And Analysis Guide For Business Owners

YoungUpstarts

by Richard Milam , the Founder and CEO of EnableSoft Incorporated. Budgets are a tricky facet for any business owner however being one of the most critical aspects to the operations, productivity, profitability, and growth of a business. Every year, dynamic markets, the state of the economy, and consumer demands change the requirements of a business and the costs of operation.

Cost 122
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10 ‘Best Of Breed’ Marketing Practices For Startups

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Mobile and global are driving all of these in innovative new ways to grow your business.

Marketing 133
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Why You Should Embrace Transparency Marketing

ConversionXL

Various studies have estimated the average consumer sees anywhere from 3,000 to 20,000 marketing messages each day. Of course, most of these go unnoticed. One possible reason? People are increasingly tuning out inauthentic and blatant marketing attempts. For this reason, we’ve seen a recent rise in what’s known as ‘transparency marketing.’. Though transparency and authenticity have always been virtues extolled by thought leaders, certain blogs, companies and movements have given greater exposure

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How to Turn a FanBoy into a Hater in 5 Minutes: Lessons from the New WaPo

Both Sides of the Table

Like many of you I read in awe last week about the accomplishments of the Washington Post since Jeff Bezos acquired the company two years ago. The killer chart is below: In the article it raved particularly about the WaPo’s amazing mobile app and how Bezos personally intervened to get the team to improve loading times – whatever the short-term costs. “His focus on customer experience has become a near mandate within the news operation.

DC 184
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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How to get the most out of your Christmas sale on a budget on Adwords

Duct Tape Marketing

How to get the most out of your Christmas sale on a budget on Adwords written by Guest Post read more at Duct Tape Marketing. photo credit: Wikimedia. It’s no news that the holidays increases sales, however, one of the drawbacks of the holiday season is the increases of competition and marketers. So we’ve put together a list of marketing tips that will help you get the most out of your Christmas sale and on a budget.

Sales 35
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6 Useful Tips To Maximize Your eCommerce Sales During Christmas

Brandanew

Christmas is literally around the corner. If you’ve stepped towards the malls or shopping centers you probably already realize that it is busiest time of the year. Online businesses and brands are no exception. ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people.

eCommerce 143

More Trending

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How To Turn Your Idea Into A Successful Business

YoungUpstarts

For many young entrepreneurs, starting your own business is as easy as coming up with a good idea. In reality, though, coming up with the idea is just the beginning. It’s taking the product to market where the complications will arise. This is the process that will separate the dreamers from those who have what it takes to succeed in the business world.

Restful 126
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10 Things Successful Entrepreneurs Simply Will Not Do

YFS Magazine

There's no doubt that in order to be successful you have to work hard. However, the difference between successful entrepreneurs and unsuccessful ones is
 that they work hard on the things that matter the most.

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Entre-SLAM Ann Arbor: What’s Your Startup Story?

Brandanew

On December 14th earlier this year, I attended the finals of the Entre-SLAM event in Ann Arbor. It’s a business storytelling event. Founders share their startup story with the audience and judges after a year’s worth of honing their storylines. The theme of this year’s Entre-SLAM event was “finding your purpose” As a Startup owner and a branding person, I can tell you, any Startup going through periods of self-doubt, questioning and the zone of disillusionment.

Startup 126
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6 Questions To Validate A Digital Marketing Message

Startup Professionals Musings

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results.

Marketing 134
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Home For The Holidays: Tips For Navigating Painful Conversations About Your Job Search

YoungUpstarts

by Ben Holder of GradStaff. If you’re a college senior or recent graduate about to head back home for the holidays, you’ll likely be forced to engage in soul-crushing conversation about your job search and future plans. Believe me, we’ve all been there. Even seemingly innocent grandmas can be completely relentless. These family members obviously have the best intentions at heart, but the last thing you want is for them to shake your confidence.

Search 116
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Diversity Fund Helps Women, Gay and Minority Businesses Get Funded

SiliconHills

Diversity Fund recently launched in Austin and aims to help startups and ongoing businesses raise capital through equity-based crowdfunding. In particular, Diversity Fund, founded by Charlie Jackson, aims to help women, LGBT and minority-led businesses get financing directly from investors through debt or equity funding up to $1 million a year for any Texas business. […] The post Diversity Fund Helps Women, Gay and Minority Businesses Get Funded appeared first on SiliconHills.

Texas 79
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What is a Blog and Why Do I Need One?

Brandanew

Recently I had a quick look at Quora and found out that users were still talking about whether or not blogs are for them. Sometimes it’s good to take another look at the basics. While you’ve heard enough insights and stats on blogging itself on our blog, this post is starting from the start. Blogs are one of the most powerful tools that you can use to spread the word about your business.

Affiliate 116
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Why I Don’t Have To Follow VC Blogs Anymore

Feld Thoughts

Two words: Mattermark Daily. When I started blogging in 2004 I think I was the third VC blogger after David Hornik and Fred Wilson (if you were, or know, of another pre-2004 VC blogger, please tell me so I can update my historical recollection.). I remember lots of people asking me why I was doing it. I heard plenty of trash talk from other VCs, especially second hand, such as “He doesn’t have enough to do”, “He’s not spending his time doing his job”, or &#

Web 76
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4 Operational Features Every Online Business Should Work To Improve Upon

YoungUpstarts

Regardless of the industry a company operates in, there are certain practices and processes that need to be optimised in order to facilitate ideal business outcomes. Whether you offer a product or service, or cater to other companies or consumers, systems need to be established and fine-tuned to promote customer satisfaction, reduce overheads, increase profits, and create a more sustainable business model.

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Having Success With Code Bootcamps: Where To Work As A Bootcamp Grad

For Entrepreneurs

The following is part three of a guest post series by Rob Gonzalez. You can find part 1 here and part 2 here. Rob is the co-founder of Salsify, a leading cloud-based product content management and syndication solution that I invested in in 2013 and where I currently serve on the board. Prior to founding Salsify, Rob.

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Early stage startups should have a financial model

The Equity Kicker

I met recently with an early investor in Deliveroo, a current darling of the UK tech scene, who cited their financial model as one of the things that made her invest. The model she said was well thought through and covered all the important elements of the business without being too detailed. And it didn’t have any mistakes. That struck a chord with me mostly because what we’ve seen over the last two years of working with idea stage companies is it works best when they have a financi

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What To Do When Google Chrome Helper Eats Your Mac’s Battery Life

Feld Thoughts

A few days ago, I noticed that my MacBook Air fully charged battery life had suddenly gone from around seven hours to under two hours and the fan was going full speed. This has happened in the past and I couldn’t remember what I did to fix it. I blew it off for a few days until I got tired of having to plug my computer in every few hours. A quick look at Mac Activity Monitor showed me that Google Chrome Helper was eating up all my CPU (often at 100%) and subsequently crushing the battery l

Caching 74
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8 Best Twitter Accounts To Follow For Young Entrepreneurs

YoungUpstarts

by Rochelle Ceira. Where’s the best place to look for business-minded professionals like you? We’re not just talking about finding them to build a connection or find a job. This has to be the go-to place for professionals to speaks their minds, read breaking news, learn about trending topics, and getting into meaningful conversations. If you said Twitter, you got it right!

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Oracle Acquires Austin-based StackEngine

SiliconHills

Oracle announced last Friday that it has acquired StackEngine, a year old Austin-based startup focused on cloud computing. All of the employees of StackEngine will join Oracle, the company announced. The financial terms of the deal were not disclosed. Last October, StackEngine, a platform for Docker apps, announced it had raised $1 million in seed […] The post Oracle Acquires Austin-based StackEngine appeared first on SiliconHills.

Austin 62
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Digitisation, productivity growth and opportunity areas

The Equity Kicker

The chart below is taken from a McKinsey Global Institute report into digitisation of the American economy (it’s page 5 of the executive summary). The major conclusion of the report is that large swathes of the economy still haven’t digitised, and they estimate digitisation could add $2.2tn to US GDP by 2025. That’s 13.4% of the $17.4tn GDP recorded in the US last year.

Product 74
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Christmas Morning with The Velveteen Rabbit

Feld Thoughts

It’s a beautiful almost snowy morning in Boulder. Crisp and cold, but subdued. Amy is on the phone with a cousin, Brooks is asleep on the floor, and Cooper is whining a little every now and then but generally happy to be on his tether chilling out after running around the yard like a maniac puppy for 30 minutes. For many years, Christmas time was difficult for me.

Asia 73
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How To Turn Your Big Idea Into A Viable Business

YFS Magazine

It happens to all of us. We wake up and have a first cup of coffee and a shower, and suddenly, we have an epiphany. We think it’s a real game-changer.

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The 15 Best Movies for Entrepreneurs of 2015

Up and Running

It’s the most wonderful time of the year! No, not because of time with family and celebrating the holidays, although those thing are pretty fantastic. This is my favorite time of the year to watch movies. As the year comes to a close and things start to wind down, I like to catch up on the movies I meant to see, and check out the holiday’s big new releases.

Finder 68
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Three holiday tips for happiness and productivity

The Equity Kicker

There’s been a lot of productivity and happiness in my feeds this morning. I guess it might be because we are heading into the holidays and a lot of people are looking forward to spending time with their families. Certainly I’m thinking about how we can all work smarter at Forward Partners next year. Here are three tips that struck a chord with me: Effective prioritisation – focusing time on the most important things is so important.

Product 70
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Enchantress of Number and The Concept of Universal Computation

Feld Thoughts

When I think of geniuses who inspire me, Stephen Wolfram is near the top of the list. I’ve never met him but have followed him from a distance since I was introduced to Mathematica in grad school in the late 1980s. Backchannel just published a a long, detailed exploration of the life of Ada Lovelace and her work with Charles Babbage that Wolfram wrote a few weeks ago.

Alaska 72
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10 Signs You Have What It Takes To Be An Inventor

YFS Magazine

What differentiates those who do have the bones of an inventor from us regular people? See if you’ve got what it takes to invent.

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Oracle Plans Massive New Austin Campus

SiliconHills

Oracle Tuesday announced plans to build a 560,000-square-foot complex and parking development on the waterfront of Austin’s Lady Bird Lake. The company also plans to buy an adjacent 295-unit apartment building “for employee housing options and to support a work-life balance.” The campus will be focused on Oracle’s cloud expansion. Oracle also announced plans to […] The post Oracle Plans Massive New Austin Campus appeared first on SiliconHills.

Austin 57
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Do You Feel Overwhelmed By All The Things You Could Do With Your Online Business?

Entrepreneurs-Journey.com by Yaro Starak

Tell me if this feels familiar… You are starting or growing a new online business. You frequently have conversations with other people who also have a business, and walk away with lots of ideas. Every time you go online and watch your Facebook feed, or check your email inbox, you. The post Do You Feel Overwhelmed By All The Things You Could Do With Your Online Business?

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Entrepreneurs are Everywhere Show No. 14: Matthew Wallenstein and Jason Young

Steve Blank

Knowing your customers is the single biggest driver of startup success, and there’s no substitute for getting out of the building to learn about their problems and needs. How and why Customer Development shapes a startup was the subject of discussion with the two latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111. Joining me at the Stanford University studio were: Matthew Wallenstein , chairman and co-founder of Growcentia , which aims to revolutionize manageme

Cofounder 135
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How To Go From Company Name To Successful Brand

YFS Magazine

Your company name means a lot. But, the name itself, is only as valuable as the activities related to it. A successful brand is built on the sum total of all of customer interactions, online and offline.

Naming 63
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In UT Austin Class, Students Earn Credit Hours by Building Startups

SiliconHills

By GRAHAM DICKIE Special contribution to Silicon Hills News The world of tech innovation may be colored by mythological dropout figures — Steve Jobs, Mark Zuckerberg, Bill Gates, Austin’s Michael Dell — but at the University of Texas, a course called Longhorn Startup is showing how students can stay in college and still pursue the […] The post In UT Austin Class, Students Earn Credit Hours by Building Startups appeared first on SiliconHills.

Austin 56
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Why This New York Venture Capital Firm is Investing in Canada

David Teten

At our firm, ff Venture Capital , we didn’t aim to go to Canada, but ended up there anyway. We’re a New York based early-stage venture capital firm. Since 2011, we have invested in four Toronto-based startups as well as one Ottawa-based company, out of 60 active companies in our portfolio. We are aware of only one other U.S. seed-focused investor with as many investments in Canada.

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You Are Your Name

Mike Michalowicz

This article exemplifies the power of the words we use…. There are more “Clays” in the pottery business compared to other namesakes. There are more “Melodies” and people with the last name “Singer” in choirs than other vocalists. There’s more “Johns” that are #1 in the #2 industry. It’s all related to the power of suggestion; We repeatedly hear our own names over and over again, therefore we become what is subconsciously suggested to us.

Naming 60
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PR Lessons From Santa Claus

YFS Magazine

An obvious solution to making PR more cost-effective is to do it yourself, also known as DIY, initially. So, what's the best way to start? Like Santa, of course!

PR 65
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Which of the three types of advertising is right for you?

Berkonomics

If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. Second, you can make a call to action, using an ad to bring people to your place of offer, buy your services or product, or take advantage of a special incentive.