YoungUpstarts
JUNE 9, 2015
by Alex Romanov, CEO of iSIGN Media. Influencing shoppers when they are close enough to respond is the key to any proximity marketing effort. The widespread excitement over beacon news announcements has marketers scrambling to climb on the bandwagon. Retailers get excited about new products and fail to balance enthusiasm with the knowledge required to handle the many shortcomings.
Startup Professionals Musings
JUNE 12, 2015
Every investor in your startup, even friends and family, normally expects a share of your company (equity), which means your return for all your effort goes down quickly. Thus founders seeking funding for a good cause or a new technology often seize on grants from universities, government agencies and philanthropic organizations as free money to solve their problems.
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Both Sides of the Table
JUNE 11, 2015
Product Hunt. It seems out of nowhere it has become the go to website for startup companies to launch their new products or businesses. It reminds me a lot of how TechCrunch felt in 2006. It was the place that every startup knew they HAD TO be in order to attract initial users and also gain the attention of venture capitalists. I strong showing on TechCrunch created initial product demand and if you could sustain that it led to buzz overall in the tech community.
View from Seed
JUNE 8, 2015
Traction is NextView’s twice-monthly podcast sharing the stories of creative and unusual ways entrepreneurs gain initial results. Everyone likes to say that startups should do things that don’t scale, so we wondered … what ARE those things? Available on iTunes , Stitcher , and SoundCloud. . In this episode of Traction , Brad Hargreaves joins Rob and me to discuss the launch of General Assembly, including a very unusual problem facing GA when it launched — we dub it the
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in
YoungUpstarts
JUNE 11, 2015
by Eyal Shinar, CEO & Founder of Fundbox. Everything big must first be small. The largest, most successful businesses today were once small, start-ups with grand visions. Giant tech companies like Google, Amazon and Apple all started out in garages or in someone’s basement and now each boast hundreds of billions in market capitalization. As a small business owner and entrepreneur, it is easy to get frustrated and discouraged when faced with daily obstacles as you try to scale your business.
Startup Professionals Musings
JUNE 7, 2015
Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees and customers alike are looking for meaning, not simply employment and commodity prices. Every company needs this focus to attract the best minds and loyalty in both categories.
Start Up Roar brings together the best content for start up professionals from the widest variety of industry thought leaders.
A Smart Bear: Startups and Marketing for Geeks
JUNE 8, 2015
We’re told not to judge, lest we be judged. But we are judged, by our customers choosing between us and a competitor, by our employees choosing whether to entwine their careers with our fate, and by our peers, allies, and passive-aggressive antagonists on social media. We’re instructed to respect others, especially other cultures. And it’s true that new perspectives yield new insight, and that we’re generally plagued with a bias against the unfamiliar, especially when it’s convenient for our ego
YoungUpstarts
JUNE 9, 2015
by Nigel Dessau, author of “ Become a 21st Century Executive “ “Would you tell me, please, which way I ought to go from here?”. “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where—” said Alice. “The n it doesn’t matter which way you go,” said the Cat. “—so long as I get SOMEWHERE,” Alice added as an explanation.
Startup Professionals Musings
JUNE 6, 2015
Traditionally, the majority of entrepreneurs have been logical thinkers, problem solvers, with full attention to details. These are the stereotypical left-brain engineers. Yet I see a big shift from the knowledge age, with its left-brain foundation, to a critical focus today on visualization, creativity, relationships, and collaboration, which are more in the domain of right-brainers.
Brandanew
JUNE 12, 2015
As marketers , we pride ourselves on coming up with fresh ideas week after week for marketing our brand’s products and services – keeping the interest of the audience and relevance in mind all the time. But where do we go when in need for some inspiration? When we hit a dead end? To other creative works in our field, that’s where! So here are some of the go-to inspiring quotes about marketing that you could think of pinning up on your board for this week’s inspiration: 5 Inspiring Quotes A
deal architect
JUNE 11, 2015
A few weeks ago I wrote this post about how “analyst summits” keep improving. I had previewed the contents with the Unit4 analyst team as they prepared for their first “summit” (they previously outsourced analyst relations and with significant new.
YoungUpstarts
JUNE 11, 2015
by Jeff Sauro, author of “ Customer Analytics For Dummies “. In a global economy that’s becoming more competitive each year, every customer (and customer’s opinion) counts. Every customer interaction counts. Certainly, every dollar spent on keeping customers happy and coming back counts. That’s why every leader needs a good working knowledge of customer analytics.
Startup Professionals Musings
JUNE 10, 2015
As an advisor to entrepreneurs and active angel investor, I often get questions about the realism of the Shark Tank TV series, compared to professional investor negotiations. The simple answer is that with all the staging of TV lights and billionaire investors, it’s nothing like Silicon Valley. Yet the process is eerily realistic, and every entrepreneur can glean some important lessons.
Brandanew
JUNE 11, 2015
Many brands and Startups when starting afresh with marketing always like to be aware of the pitfalls, challenges and best-practices. So, here’s a summary of Content marketing dos and don’ts for startups that you must follow when implementing your brand new strategy. 5 Content Marketing Dos and Don’ts For Startups. Here are some Content Marketing Dos which you must implement for your Startup. 1.
Rembrandt Communications
JUNE 10, 2015
Time to provide valuable information to boost sales. You are ready to start your content marketing strategy with some great blogs. You turn on computer, open Word, and get ready to write. Then, you wait. The keyboard beckons for you to strike a key. Inspiration is calling. But. Nothing. Happens. Your mind is a complete […]. The post 10 Blog Ideas to Start Your Content Marketing Tactics Now!
YoungUpstarts
JUNE 12, 2015
by Tanya Hall, CEO of Greenleaf Book Group. With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.
Startup Professionals Musings
JUNE 8, 2015
Relationships are the key to survival and success for entrepreneurs, and first impressions usually turn into lasting impressions. As an advisor to many early-stage entrepreneurs, I caution them to always be prepared for that chance meeting with a famous investor, a potential partner or an industry guru. It’s not smart to believe that your passion and gift of gab will impress anyone.
Brandanew
JUNE 9, 2015
You may have heard this on this blog before: Content IS a team sport. Yes. How to create internal brand ambassadors for your Startups thus, is not an option but a real need. But before we get there, here are a few interesting statistics to think about. Why Do You Need Internal Brand Ambassadors. 1. Lack of resources for Content Marketing : 42% US marketers reported a lack of human resources as their greatest content challenge.
For Entrepreneurs
JUNE 11, 2015
I used to believe that there were two critical startup skills: 1. Building a great product that has clear product/market fit. 2. Building a sales and marketing machine. At Matrix Partners, we’d argue about whether you could get away with just having a great product. Or whether you could take an organization that was spectacular […].
YoungUpstarts
JUNE 12, 2015
by Kara Ronin, international business etiquette expert and founder of Executive Impressions. Have you ever been guilty of going to a networking event and pretending to send important text messages to avoid talking to others? Maybe it’s because you’ve had the experience of being stuck in conversation with a rambler – somebody who just keeps talking and won’t let you break away.
Version One Ventures
JUNE 9, 2015
The virtuous cycle is the holy grail for online marketplaces. In this positive feedback loop, a high number of quality suppliers attract more customers; then more customers attract more suppliers to join. This cycle continues as a self-sustaining growth engine until both supply and demand reach critical mass to be “winner takes all.”. But how does a marketplace create the momentum for a virtuous cycle in the first place?
Brandanew
JUNE 10, 2015
Plenty Startups and SMEs worry about which channel converts best. And with limited resources and lean setups, it is a genuine decision to make. In the world lighted by social media , Email is sometimes an oft forgotten channel. However, experts will tell you, why Email marketing is so important and remains the most profitable channel of them all. Here’s why your startup needs an Email marketing strategy.
The Equity Kicker
JUNE 12, 2015
My friend Josh March recently said that meditation is “an essential part” of his “entrepreneurs toolkit”, a sentiment I’m hearing echoed by increasing numbers of entrepreneurs and startup execs. As you may have read here before I have been practicing mindfulness and meditation for two years now and found it hugely helpful in dealing with stress and improving my interactions with people, and at Forward Partners we have regular mindfulness sessions for all staff organ
YoungUpstarts
JUNE 9, 2015
By Deirdre Maloney, author of “ Bogus Balance: Your Journey to Real Work/Life Bliss “ My, how we love our technology. Those cell phones. Those emails. Those texts. Those instant messages. And we should indeed love our tech. After all, it guides us as we explore new opportunities. It helps us stay connected. It gets us whatever answers we need — now.
The Next Web
JUNE 8, 2015
Thankfully, Autopsy.io isn’t “Uber for hearses”. Rather, it’s a newly-launched site that collects stories of startup failure, with the aim of sharing the lessons learned with the whole community. The great thing about the project – which is growing daily – is the bluntness of founders’ reflections on their shuttered startups, with reasons ranging from the brutally personal (“We were naive idiots.”) to the geopolitical (“Consequence of the Russia-Ukraine conflict.
Brandanew
JUNE 6, 2015
I’ve been in small business and Startup marketing meetings where everyone cracked a joke on Google Panda, saying how it is terrible and keeps changing. Of course Google makes 98% of its revenues through advertisements. But that’s no reason why we should think it’s terrible. In fact, I’d follow what Content Marketing firm, Newscred said once- Create original content not for Google bots, but for human beings.
Up and Running
JUNE 8, 2015
Maybe you remember studying cash flow for a semester or two, many moons ago, and you’re a bit hazy on the details. Maybe your business has always been flush with cash, and you’ve never given the concept a second thought. Or, maybe you’ve never even heard the words “cash flow” put together before. Whatever the case may be, here’s a quick refresher: Cash flow refers to the revenues a business generates (and collects) compared to expenses it pays out over a fixed period of time.
YoungUpstarts
JUNE 7, 2015
by Jeff Sauro, author of “ Customer Analytics For Dummies “ You know not all of your customers have the same backgrounds, goals, or buying patterns. And beyond simple curiosity, there are many good reasons to drill into how and why they differ. By grouping your customers into segments that share certain characteristics, you’ll not only gain a better understanding of current customer demographics; you’ll also discover hitherto-untapped opportunities for better marketing an
The Next Web
JUNE 11, 2015
“How can large companies stay innovative?”, “What can startups teach big business?”, “How to think like a startup”. Whenever we talk about the differences between big beasts and startups, the emphasis often seems to fall on the strengths of the latter. Indeed, Google’s Eric Schmidt repeatedly says what keeps him awake at night is the next two-person micro-enterprise that could, one day, disrupt the big daddy.
The Equity Kicker
JUNE 11, 2015
I just read Albert Wenger’s post about profit destroying innovation and am left wondering if we are entering a period where startups are tearing down incumbents but won’t become sustainable companies in their own right. We have become very efficient at creating super fast growth companies with low or non-existent potential profitability from their existing revenue models.
YFS Magazine
JUNE 12, 2015
I used to think college was the path for success. Then something happened. I was catapulted back into reality. I began freelancing at my first startup.
YoungUpstarts
JUNE 11, 2015
by Jason Hall, CEO of My Local WiFi. When you think of text messaging, you probably don’t think of advertising. But, many marketers have figured out that sending ads via text is wildly effective. Here’s why , and how to get started doing it in your own business. Text Messaging Is Very Intimate. Text messaging is very intimate. It always has been. A personal message from one person to another is also hard to ignore.
Up and Running
JUNE 12, 2015
A close-up view of a few of Jed’s plant pickets. When it comes to design, Jed Darland has the sensibility of an artist, and the ingenuity of an inventor. When it comes to business, he’s an opportunist in the best sense of the word. Jed knows how to seize the moment, turn downtime into a new venture, and that venture into a successful business.
The Equity Kicker
JUNE 10, 2015
I’ve just read an interesting post on Venturebeat lamenting the fact that investors get carried away with design and user experience: If the user experience seems to be great, often investors will conclude the founders have found product-market fit and the basic unit economics become less relevant. The path to profitability in most cases becomes: You’ll get profitable if you’re big enough.
SiliconHills
JUNE 9, 2015
Hive9, which makes marketing software, announced Tuesday it has received $5.4 million in funding from LiveOak Venture Partners and Silverton Partners. The Austin-based startup plans to use the money to hire five or more additional employees and for product development and marketing, said Darin Hicks, its CEO. “Hive9 helps companies concentrate their marketing spending on […] The post Hive9 Receives $5.4 Million in Venture Capital appeared first on SiliconHills.
YoungUpstarts
JUNE 8, 2015
By Tim Eisenhauer, President of Axero Solutions. One of the main objectives for deploying a social intranet is to make life easier for employees and improve productivity. Many companies mistakenly think these changes will happen overnight as soon as the platform is up and running, but this isn’t always the case. There are plenty of reasons why intranets fail, and understanding them up front is critical to ensuring your company’s deployment doesn’t meet the same fate.
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