Startups Need the ‘Why’ Before the ‘What’ to Build
Startup Professionals Musings
APRIL 30, 2012
All too many startups are founded simply on the basis of a new and exciting technology invented by an industrious technologist. This is the origin of the “solution looking for a problem” and “if we build it, they will come” syndromes, which result in surprise and frustration waiting for funding, and waiting for customers that don’t materialize. The right approach is to start by solving a problem causing real pain to a large number of customers willing to pay real money for a solution.
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