Why Some Startups Win
MARCH 15, 2017
If you don’t know where you’re going, how will you know when you get there? I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining.