How To Keep Your Company Alive – Observe, Orient, Decide and Act
APRIL 1, 2020
This article previously appeared in the Harvard Business Review. It’s been updated with new information about the U.S. Paycheck Protection program and the Economic Injury Disaster Loan program. What cashflow-negative companies must do to survive. We’re in uncharted territory with the Covid-19 pandemic. But it’s increasingly looking grim.