Sat.Mar 28, 2020 - Fri.Apr 03, 2020

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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. In my role as an advisor to entrepreneurs, I often see struggling businesses trying to be too many things for too many people, resulting in customer confusion, initiatives executed poorly, and high costs, few customers, and slow growth all around.

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VC Funding in 2020: What Investors Look for in Startups

ReadWriteStart

Venture capital investment is one of the top places startups look out for when seeking funding for their business alongside other popular options like angel investing and crowdfunding. Moreso, there is a lot of competition with investors doing all they can to determine the viability of a business before putting their money into it. When anyone asks what investors look for in startups , typical answers include an experienced management team, a large market for their product or service, growth pot

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5 Business Security Tips To Protect Your IT Systems

YoungUpstarts

The global average cost of a security breach is $3.92 million. If your business isn’t ready to spend that type of money cleaning up a mess, you need to work on your business security. Increasing your business security will boost your ability to confidently and confidentially serve customers. Continue reading to learn what to do to protect your IT systems. 1.

Security 147
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9 Shopify Apps to Win More Ecommerce Sales

ConversionXL

With over 4,000 apps on the Shopify app store—and 3–5 added every day—it’s impossible for store owners to keep up with the changing app landscape. But that doesn’t mean there’s no pressure to keep up. While ecommerce conversion rates have increased in recent years, that increase isn’t all about on-site optimization. Brands, especially those that have never done traditional retail, like Jet or Away, are winning buyers before they arrive on a site by focusing on “experiences” (not just trans

eCommerce 110
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Citizens of Colorado – Stay At Home #DoingMyPart

Feld Thoughts

Governor Jared Polis had an excellent and extremely data-driven press conference yesterday to provide quantitive support for his stay at home order (among other things.) The presentation is embedded and worth paging through. Colorado Governor Polis #DoingMyPartCO Presentation – 03-27-2020 from Brad Feld. The basic message is that unless it is absolutely necessary for you, please stay at home to prevent the spread of the virus.

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Why Entrepreneurs Must Learn to Love Paperwork  

The Startup Magazine

Entrepreneurship is the dream of many people who want to bring big ideas to life and turn startup ventures into massive industry powerhouses. But it’s also about business paperwork. There will be plenty of it early and often during your entrepreneurial journey, but rather than look at it as a headache you should consider the many ways in which it will help protect you, your family, and the company as a whole.

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Securing the Supply Chain – COVID-19 series

Start Up Blog

If there is one thing we’ve realised it’s how interconnected and physical our world really is. Digital can only substitute so much. With 70 years of unimpeded global growth and globalisation we’ve all become a little complacent. So I’m offering two thought experiments on possible natural and technological disasters. Two aren’t just possible, but probable.

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Enterprise Software: Emergency Apps and Empathy

deal architect

I was talking to a vendor exec last week and I mentioned the agility and innovation I am seeing in various sectors - agile manufacturing, re-jigged supply chains, reshaped shopping experiences, last-mile delivery, telework, telemedicine, teleschool- as we are fighting.

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7 reasons why you need digital marketing, especially if you own a small business

The Startup Magazine

As technology continues to develop, it’s only natural that the marketplace is gradually shifting towards the digital realm as well. The internet is becoming the main platform for research and shopping – as cited in Forbes, 82% of consumers carry out research on the Internet and 79% of people are shopping for their goods online, according to Tech Crunch.

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Creating Promotional Products That Make an Impact

Duct Tape Marketing

Creating Promotional Products That Make an Impact written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Graham & Bobby Lehew. On this episode of the Duct Tape Marketing Podcast, I sit down with Mark Graham and Bobby Lehew of commonsku. Graham is commonsku’s president and Chief Brand Officer and Lehew is Chief Content Officer of the company that creates software for the promotional products industry.

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Recruitment Best Practices Through Virtual Job Interviews

Transformify

The last couple of weeks have been bizarre, to say the least. The Guardian details how COVID-19, the coronavirus that has escalated to a full-on pandemic, has changed and will continually change, the world as we know it. It has upended everything from mass transport to business practices all over the world, as more and more people are being asked to just stay home.

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Actionable SEO Tactics for B2B Startups

Austin Startup

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups. Local SEO If your organization provides a service or product that caters to a local audience, you’ll want to maximize online exposure to drive these prospects to your website and aim t

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Are national contests a viable marketing method?

The Startup Magazine

Tried and tested for decades, national contests are a time-honoured way to successfully market your product. But with digital technologies opening up the modern engagement space, it’s easy to find yourself wondering if the effort involved in executing a competion is truly worth it in 2020. So, what exactly is a national contest and how can they potentially help your business?

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5 Steps To Get Ahead With The Entrepreneur Lifestyle

Startup Professionals Musings

According to Gallup surveys , job satisfaction for employees is at an all-time low. Only 13 percent of workers are fully engaged in their job. The sad part is that is seems to be getting worse, rather than better. One obvious alternative is to become an entrepreneur. As a mentor to many aspiring entrepreneurs, I’m often asked what it takes to switch and get real satisfaction from this lifestyle.

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Hard Decisions Require Empathy

Both Sides of the Table

In the past two weeks we have entered perhaps to most surreal experience in any of our lives. I think intuitively many of us believe it may be a more lasting impact than just “60 days at home,” which is why we almost have a nervous laughter when we call (Zoom!) somebody we haven’t spoken to since before the crisis and acknowledge how bizarre we all feel right now.

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How To Turn A Great Idea Into An Action Plan

YoungUpstarts

by Greg DeLine, president and CEO of DeLine Holdings. If you’re serious about becoming an entrepreneur, chances are good that you already have a killer idea in mind. You’ve probably gone further than just a basic concept — whether that means getting product details down or making plans for when you eventually make it a reality. You know your idea is more than just a pipe dream, and you’re ready to put it into action.

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Matthew Brunstrum On Prioritizing Operations and Financials For a Successful Acquisition

The Startup Magazine

Mergers and acquisitions are an integral part of the business world. Since 2013, M&A activity has created $10 trillion in domestic transactions. Forecasters believe that M&A deal activity will continue to happen, though these figures may be tempered by the economic issues created already in 2020 due to the coronavirus. Frequently, companies find that they have hit a wall in terms of significant organic growth and don’t know how to continue their growth trend.

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7 Key Culture Elements That Drive Value In A Startup

Startup Professionals Musings

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. In fact, in my experience, cultures are very hard to change, so if you don’t get it right the first time, the road ahead will forever be difficult. “The Art of War” culture as an analogy for business doesn’t always work anymore.

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The Most Transformative C-Level Exec: COVID-19

deal architect

I heard someone recently say we have seen more digital transformation in the last month than we had in the last decade. Matthew Price, CEO of Cloudflare summarized it nicely for Jim Cramer of CNBC "while the real heroes of.

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Ideas For Rebalancing Your Marketing Campaign During This Current Pandemic  

YoungUpstarts

by Lonny Kocina, CEO of Media Relations Agency and author of “ The CEO’s Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does “. When an unexpected event of national or global scale dramatically changes the marketing environment, such as what’s happening now with the coronavirus, how should marketers respond? How do you get your best salespeople in front of clients and prospects when events are cancelled, travel is restricted and most people are working from home?

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Some Basic Things to Know About Data Storage

The Startup Magazine

Taking and keeping photos on your cell phone, listening to music or watching movies on mobile devices such as tablets are everyday activities, as well as reading on the screen of e-readers or other devices such as notebooks or computers. All of these activities result in the creation or storage of files, whether on computer hard disks, cell phone memories or systems such as personal storages.

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NextView Partners Discuss the State of the Market In a Covid-19 World

View from Seed

Last week we held a virtual “Lunch and Learn” with Melody and Lee where they had a discussion about what they’re seeing in the market in a covid-19 world, made some predictions about where we are headed in the next couple of weeks to months, and took some questions about the state of VC funding. The session was recorded, and you can view it here: But below is the TLDR highlights of the discussion. .

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COVID-19 Positive Points!

Rembrandt Communications

The COVID-19 pandemic has definitely changed all of our lives in very different ways, very quickly! Unfortunately, this is not an April Fool’s joke! If you still have your job with the COVID-19 pandemic going on, you probably have many new regulations in place to keep you, your associates and your customers safe. If you work from home, you are dealing with a new schedule where you stay at home and have more calls, videos, webinars, and online options.

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Is Your Company’s Bench Deep Enough During Difficult Times?

YoungUpstarts

by Bill Higgs , author of “ Culture Code Champions: 7 Steps To Scale & Succeed In Your Business “ In the uncertain times that the coronavirus produced, business leaders were forced to face the fact that employees might not be available every day to do their jobs – either because of their own health concerns or because they were scrambling to make childcare arrangements because of school closings.

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5 Critical Mistakes New Business Owners Make

The Startup Magazine

There’s no doubt that starting a business is exciting. You finally get to have full control over your work and create your own hours. Perhaps best of all, you don’t have to answer to anyone. It can be easy to get caught up in the excitement and not be aware of the startup challenges. But you want to make sure you focus on creating a good foundation for your business from the start.

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Feed the Frontlines Boulder

Feld Thoughts

A creative group of Boulder entrepreneurs, led by Vikas Reddy and Kyle Judah and inspired by San Franciso entrepreneurs/investors Frank Barbieri and Ryan Sarver have created and put into action a program that supports both frontline health workers and local independent restaurants. They’ve created a program called Feed the Frontlines Boulder that lets the community donate meals from local restaurants to health workers on the frontlines.

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COVID-19 Strategy: How to Forecast Cash Flow in a Crisis

Up and Running

Cash flow management in a crisis is absolutely vital. It can mean the difference between surviving this crisis and closing your doors. You need to understand the impact of reduced sales on your cash, what your cash flow will look like in the next 3, 6, 12-months, and how you can impact your cash quickly. . On April 3, join Palo Alto Software CEO, Sabrina Parsons for this free cash flow forecasting webinar.

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How To Build A Solid Foundation For Your New Business

YoungUpstarts

A new business will require a strong foundation to ensure future success. From your website and business plan to your online marketing efforts, it’s advisable to have many of these business elements in place early on. If you’re thinking about starting a business or have recently jumped into the world of entrepreneurship, check out these ways from members of the online small business community to get your business up and running.

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How To Keep Your Company Alive – Observe, Orient, Decide and Act

Steve Blank

This article previously appeared in the Harvard Business Review. It’s been updated with new information about the U.S. Paycheck Protection program and the Economic Injury Disaster Loan program. What cashflow-negative companies must do to survive. We’re in uncharted territory with the Covid-19 pandemic. But it’s increasingly looking grim.

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An Open Letter to Startup Founders Everywhere in a Time of Crisis

David Cohen

March 30, 2020. Founders, I’m talking to you. I’m one of you. Your world and mine are different than they were three weeks ago. A virus has changed everything for your businesses and for your family. You’re being bombarded by advice for what to do ( including mine ), and trying to figure out how to make sense of it all and how to apply it to your own business.

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Security tips for work from home

Version One Ventures

With many companies moving to work from home (WFH) over the past few weeks, our portfolio company Kobalt (which provides security as a service for small-and mid-sized companies) has been getting a lot of calls from organizations that have had suffered incidents related to remote work. This is not only a good time to shore up your personal security but every IT department should look at these recommendations below that Kobalt put together for addressing security in a WFH environment: Please also

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Common Investing Mistakes And How To Avoid Them

YoungUpstarts

Investing is a great way to boost your wealth for the long term; however, if not done right, you may end up making careless mistakes that could cost you. Thankfully many of these costly investing errors can be avoided just by being more aware. Below we highlight some of the most common investing mistakes and advice for preventing them. Buying When Everyone Else Is.

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Investing in Downturns

VC Adventure

TBH, I haven’t been thinking much about new investments at the moment. I’ve been asked many times how I think the Covid-19 crisis will change investor behavior and fundraising for startups. I generally give the kind of answer I think most VCs give and say something about how we all know that down markets are great markets for companies to grow ( lots of great companies have been started in downturns ), that there’s a lot of capital sitting on the sidelines at the moment and tha

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Why You Should Start a Business During Retirement

The Startup Magazine

Most people dream about starting their own business at some point in their life. Turning passions into income can often seem like a pipedream when you’ve got the commitment of a job. With bills to pay and mouths to feed, financial stability is essential, and often a reliable job is the safer option. A startup business is risky, not to mention time-consuming.

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How To Write Magnetic Content That Resonates With Your Audience

YFS Magazine

When you change your approach to content development, you create a package that’s both valuable and one of a kind –– just like you.

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Side Hustling… Which Kind Should You Have: Hobby Hustle, Side Ride, Or Gateway Gig?

YoungUpstarts

by Dr. Todd Saxton and Dr. Kim Saxton , co-authors of “ The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups “ . Side hustles are quite the rage right now, in part enabled by technology and the gig economy. Surveys suggest that as many as 45% of American workers have a side hustle. Among them, 30% say they need the side hustle to cover their expenses, while 34% use it to generate disposable income.